James' Original Salt Water Taffy Introduce
For over a century, the sweet, chewy treat known as Salt Water Taffy has been synonymous with the Jersey Shore, and at the heart of this delicious legacy is **James' Original Salt Water Taffy**. This company has deep historical roots in Atlantic City, tracing its origins back to the 1880s when Enoch James was perfecting his unique, smooth, and creamy recipe—designed to be less sticky and easier on the teeth than other early confections. Today, while the company has grown and evolved, the commitment to those original recipes and the authentic boardwalk experience remains intact.
The James' Original Salt Water Taffy location, situated inside the vibrant Tropicana casino and resort, continues to serve as an essential stop for anyone visiting Atlantic City. It is a dual-purpose establishment, operating as both a classic **Candy store** and a comprehensive **Gift shop**, making it the perfect place to grab a quick personal indulgence or to find the quintessential Atlantic City souvenir to take home. Stepping into the shop is an experience in itself, inviting visitors to partake in a culinary tradition that helped define the seaside resort town as "The World's Playground."
The store's centerpiece is, of course, the iconic Salt Water Taffy, which is made using the old-fashioned methods—a process perfected over decades that ensures its unique, melt-in-your-mouth texture. Customers can select from a wide variety of flavors, often far more options than one might recall from previous visits, adding an element of exploration and delight. Beyond the taffy, the shop also boasts a good assortment of other homemade delights, including rich **fudge** and various **candies**, catering to every sweet tooth. Whether you are a loyal local or a tourist seeking a taste of history, James' Original provides a nostalgic and satisfying experience, reinforcing its reputation for having "The best Salt Water Taffies available."
### Location and Accessibility
The strategic location of James' Original Salt Water Taffy places it at the center of Atlantic City's entertainment and boardwalk activity, specifically within one of the city’s premier casino resorts.
The precise address is: **Inside the Tropicana, 2821 Boardwalk, Atlantic City, NJ 08401, USA**.
Being housed within the Tropicana, the store benefits from being directly on the famous Atlantic City Boardwalk, offering high visibility and easy access for all resort guests and passersby. For convenience, especially important in a busy casino environment, the store is highly accessible. It provides a **Wheelchair accessible entrance**, ensuring that all visitors can easily enter and navigate the retail space. The store is designed for a **Quick visit**, ideal for those on their way to the beach, a show, or a night out, offering a rapid way to satisfy a craving or purchase a gift.
Payment methods are modern and convenient, including accepting **Credit cards**, **Debit cards**, and **NFC mobile payments**, making transactions swift and simple for everyone, whether they are carrying cash or just a phone. The surrounding casino complex offers numerous parking options, typically paid parking garages, which simplify the logistics of a visit compared to searching for street parking in the bustling city.
### Services Offered
James' Original Salt Water Taffy offers essential retail and confectionery services focused on quality and customer experience.
- **Bulk and Custom Taffy Sales**: Customers have the choice to purchase taffy in pre-packaged boxes at a fixed price, or to customize their assortment by choosing their own favorite flavors and paying by weight, accommodating individual preferences.
- **Specialty Confections Retail**: The store sells a wide array of other homemade sweets, including a good assortment of **fudge** and various other candies, in addition to their signature taffy.
- **Souvenir and Gift Retailing**: As a dual-purpose **Gift shop**, the store offers their iconic taffy packaged in nostalgic boxes—often recreating historic designs—which are recognized as a quintessential Atlantic City souvenir.
- **Loyalty Program Discounts**: The store or its location often participates in promotions related to the resort and casino environment. Customers are advised that they can sometimes print a coupon at casino kiosks, such as those associated with the **Caesars Rewards card**, which may offer discounts (e.g., 10% off) on their order.
- **Multiple Atlantic City Locations**: While the original storefront on the boardwalk may have changed, the James' taffy product remains available in this and other select locations throughout Atlantic City and the Jersey Shore, maintaining accessibility for dedicated customers.
### Features / Highlights
What makes James' Original a standout choice along the Shore is a combination of its historical prestige and its quality product.
- **Historic Salt Water Taffy Legacy**: James' is a key part of the over 125-year history of salt water taffy on the Atlantic City Boardwalk. Their recipe is renowned for its smooth, rich, and creamy texture, distinguishing it from other taffy makers.
- **Extensive Taffy Flavor Selection**: The store provides a consistently large and impressive variety of taffy flavors, allowing customers to hand-pick a personalized assortment of their favorites, ensuring a unique and satisfying purchase every time.
- **Iconic Atlantic City Souvenir**: The product, often packaged in nostalgic gift boxes, is widely considered the ultimate edible souvenir of a trip to the Jersey Shore, encapsulating "sea air and sunshine in every box."
- **Prime Casino Location**: Situated inside the Tropicana, the store benefits from high foot traffic and is conveniently located for those already visiting the casino, hotel, or other resort attractions.
- **Focus on Smoothness and Texture**: James' taffy is famous for its "cut-to-fit-the-mouth" shape and its signature whipped texture, a result of decades of recipe perfection to create a less sticky, smoother chew.
- **Dual Functionality**: Operating effectively as both a full-service candy store and a gift shop, it efficiently meets the needs of customers looking for immediate treats, quality fudge, or ready-made gifts.
### Contact Information
To plan your visit or inquire about the offerings at this iconic Atlantic City location, please use the following contact details:
Address: Inside the Tropicana, 2821 Boardwalk, Atlantic City, NJ 08401, USA
Phone: (609) 344-2408
Mobile Phone: +1 609-344-2408
### What is Worth Choosing
For anyone seeking the authentic flavor of the Jersey Shore, James' Original Salt Water Taffy is unequivocally worth choosing. It is more than just a place to buy candy; it is an institution that carries the fun, nostalgic spirit of Atlantic City’s golden age. What makes it worth the stop, especially for local users, is the unparalleled quality of its main product. They are widely recognized for having the **best Salt Water Taffies available**, thanks to a recipe that has been refined over more than a century to produce an incredibly smooth, creamy, and flavorful chew. While some of their assorted candies may be priced higher than those found at generic retail outlets, the proprietary recipe for the taffy and fudge, along with the authentic experience, justifies the choice.
Furthermore, the convenience of the Tropicana location means you can easily grab this essential piece of Atlantic City history while enjoying a day out. The option to buy the taffy by weight allows for complete customization, letting you stock up on an assortment of their numerous flavors, from classics to modern additions. For value-minded visitors, the potential to utilize a **Caesars Rewards card** for a discount offers a nice bonus. Ultimately, choosing James' is choosing to participate in a storied Jersey Shore tradition, securing a beloved treat that is guaranteed to bring a smile, whether it's 15 pieces for yourself or a big box for the family at home. It’s an easy, accessible, and delicious stop for a **Quick visit** that will sweeten your entire Atlantic City experience.
James' Original Salt Water Taffy Details
Service options
- Delivery
Accessibility
- Wheelchair accessible entrance
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
James' Original Salt Water Taffy Photos










James' Original Salt Water Taffy Location
James' Original Salt Water Taffy
Inside the Tropicana, 2821 Boardwalk, Atlantic City, NJ 08401, USA
James' Original Salt Water Taffy Reviews
flavorpricefudge
★ 5★ 4★ 3★ 2★ 1They have a good assortment of fudge and candies here, but I typically just come here for the taffy. They have more flavors here than I remember which is cool. I only bought about 15 pieces, but I still enjoyed them. You can also buy a box with a fixed price, but I prefer to choose my own flavors and pay by weight.Also, as a tip, if you have a Caesars Rewards card, you can typically print a coupon at one of the kiosks that are lit up a pink color that gives you 10% off your order. I don't know if they ALWAYS have it available, but they seem to have it whenever I'm in Atlantic City.Some of their other candy seems to be a bit expensive. I work at a party store in NYC which procures candy from a lot of different distributors and we don't charge nearly as high as they do, but it is what it is. Perhaps their costs are just higher for some reason. Just something to note!
May 26 · Jonathan SIf you have a sweet tooth, this is the place for you! Wonderful variety of candy on offer. Friendly staff. The best Salt Water Taffies available! A few locations around Atlantic City. Sweet!
June 23 · Raymond RobinsonI visited before the address was corrected on Google maps. We thought it had closed because we didn’t see it on the boardwalk. Thankfully, it occurred to me to call. That’s how we found out they had relocated inside of the Tropicana Casino. Once we found it, we were not disappointed. The associates were very friendly, courteous and helpful.
September 01 · Estherlin Matthews-ThomasNice store...in a casino. Boardwalk store was gone, even though it's listed in a GPS unit. Gone are the old skool banks and such. You can pick out your own assortment, but the box will cost you a buck. You kidding? OK...grabbed an assortment and the first thing my sister said was "hey, they don't list the flavor on the wrapper"? "WHAT"...so everything "white" be it wintergreen or vanilla (cinnamon has a stripe (never used to) is hit an miss. And the stuff is HARD. Rock hard. Been sitting since God knows when. Sadly, what used to be a childhood treat is gone. If I could return it, I would, but sadly, I'll not be returning. Sad end to a great product that was a Boardwalk MUST.
February 09 · ChristenBought loose, assorted taffy today, not cheap....all stale! What a huge disappointment. Note to retailers, if your overpriced product is not moving, don't sell it at a high price.
June 16 · Patty K
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