IT'SUGAR Ocean City

- 952 Boardwalk # B, Ocean City, NJ 08226

For those walking the Ocean City Boardwalk in New Jersey seeking a candy store with a modern, irreverent, and heavily novelty-focused twist, IT'SUGAR Ocean City stands as a must-visit destination. This establishment is much more than a traditional sweet shop; it brands itself as an immersive "candy department store" that celebrates lighthearted rebellion and humor. It offers a vibrant and often loud experience designed to appeal to both the young and the young-at-heart, making it a perfect spot for a "quick visit" during a fun-filled day at the shore.

The store’s inventory is famously diverse, encompassing not just candy but also a wide range of related products. Visitors will find thousands of confections, including chocolate, gummy, sour, and retro varieties, alongside an impressive array of novelty items, themed apparel, and exclusive products. IT'SUGAR is particularly well-known for its gigantic versions of classic treats and absurdly hilarious items, such as lollipops with scorpions or quirky, oversized candy boxes in partnership with major brands like Sour Patch Kids and Nerds. Its extensive product categories—listed as Candy store, Chocolate shop, Dessert shop, Gift basket store, Gift shop, and Novelty store—confirm its status as a multifaceted retail experience.

However, potential visitors, especially those seeking traditional, reliable quality, should approach the candy section with a degree of caution, as indicated by recent customer feedback. Several reviews point to significant issues with the taste and freshness of certain candies, including specific complaints about knock-off brand versions, expired flavors, and generally "disgusting" or "nasty" tasting bulk items. These reviews suggest that while the novelty and variety are exceptional, the quality of the edible products may be inconsistent, prompting one customer to seek out "the real ones from the other candy store."

Despite the reported inconsistencies in candy quality, the core appeal of IT'SUGAR lies in its entertainment value and its ability to serve as a high-energy gift and novelty emporium. The store is designed to be highly "Instagrammable," with bright colors, themed displays, and a fun atmosphere. It is the place to go on the boardwalk for gag gifts, pop culture merchandise, and the sheer spectacle of candy as an art form, rather than strictly for sourcing the freshest traditional sweets. Its commitment to accessibility, including a wheelchair-accessible entrance, ensures a welcoming environment for all patrons looking to explore this colorful, sugar-fueled world.

The exact address is 952 Boardwalk # B, Ocean City, NJ 08226, USA. This central location places the store right in the middle of the iconic Ocean City Boardwalk, making it an unavoidable and appealing stop for pedestrians. Its position allows for seamless integration into a day of shopping, amusement rides, and beach time.

Accessibility is a key strength for this location, as it features a wheelchair accessible entrance, ensuring that all visitors, regardless of mobility level, can easily enter and enjoy the unique, bright, and spacious shopping experience. The nature of the store is designed for a "quick visit," meaning the layout is optimized for high traffic, allowing patrons to quickly find novelty items or fill a custom mix of bulk candy and continue their walk along the boardwalk without unnecessary delay.

• In-Store Shopping: The primary service allows customers to immerse themselves in the vibrant, music-filled atmosphere and browse the extensive collection of candy and novelty gifts.
• Novelty and Gag Gift Sales: The store specializes in selling unique, often humorous or "absurdly hilarious" products, including large-scale candy replicas, funny magnets, and themed merchandise.
• Bulk Candy Custom Mixes: Customers have the opportunity to fill their own bags or containers from hundreds of bulk candy bins, offering a highly personalized sweet selection experience.
• Multi-Category Retail: The business functions as a single stop for several shopping needs, including a Candy store, Chocolate shop, Dessert shop, Gift basket store, Gift shop, and Novelty store.
• Themed Merchandise and Apparel: Selling non-edible items like candy-themed T-shirts, accessories, and plush toys that feature popular brands and IT'SUGAR's signature style.
• Modern Payment Options: For speed and convenience, the store accepts all major Credit cards, Debit cards, and NFC mobile payments for swift transactions.

• Oversized and Mega-Sized Candy: The store is famous for featuring the world's largest boxes and novelty containers of popular candy brands, turning classic treats into impressive gifts and photo opportunities.
• Irreverent and Humorous Atmosphere: The entire brand is built on a "tongue-in-cheek attitude" and "lighthearted rebellion," with bright colors, loud music, and amusing product descriptions that create a unique, energetic vibe.
• Extensive Novelty and Gift Selection: IT'SUGAR is a top destination for unique gifts, offering a wide array of non-edible items, from themed apparel to quirky toys and unique accessories.
• Pop Culture Partnerships: The store leverages exclusive partnerships with major brands and pop culture entities (like Sour Patch Kids, Nerds, and potentially trending social media items) to offer unique and exclusive products.
• Wheelchair Accessible: The store's commitment to accessibility with a wheelchair accessible entrance is a significant feature for all boardwalk visitors.
• Multiple Retail Categories: The combination of sweets, chocolate, desserts, and gifts under one roof provides an efficient and diverse shopping opportunity for tourists and gift-givers.

Address: 952 Boardwalk # B, Ocean City, NJ 08226, USA
Phone: (609) 840-0033
Mobile Phone: +1 609-840-0033

You should choose IT'SUGAR if you are looking for an entertainment experience while you shop. It is the perfect place to find a truly unique, oversized, or humorous gift for a friend or family member, or to simply enjoy the vibrant atmosphere, loud music, and colorful displays. The novelty items, funny magnets, and licensed apparel are a major draw and often the main reason to visit. It’s ideal for a "quick visit" where you want a visual sugar rush and a fun piece of memorabilia.

However, if your primary goal is to purchase high-quality, freshly made, or authentically branded traditional sweets—like classic taffy or premium fudge—the store's focus on novelty and high volume may result in an inconsistent experience, as suggested by customer feedback concerning product quality. Ultimately, choose IT'SUGAR for the "sugartainment" and the unique gifts; choose a different local establishment if absolute, guaranteed candy freshness is your top priority.

IT'SUGAR Ocean City

952 Boardwalk # B, Ocean City, NJ 08226, USA