Fralinger's Original Salt Water Taffy

- 1100 Boardwalk, Boardwalk at, E 11th St, Ocean City, NJ 08226

Fralinger's Original Salt Water Taffy is more than just a candy store; it is a beloved piece of New Jersey history and a cornerstone of the Jersey Shore boardwalk experience. While the brand’s deep roots trace back to Atlantic City in the late 1800s—where Joseph Fralinger, “the King of Salt Water Taffy,” pioneered the idea of boxing the confection as a souvenir—its presence in Ocean City ensures that visitors to this family-friendly resort can also partake in the centuries-old tradition. Located right on the iconic Ocean City Boardwalk, Fralinger's serves as both a classic candy store and a gift shop, providing the quintessential seaside sweet treat and a perfect memento of your vacation.

The legacy of Fralinger's is built on its iconic Salt Water Taffy, which, despite its name, is a sweet, chewy confection made with fresh ingredients and pulled to perfection. The Ocean City location is a destination for those seeking the traditional flavors and the nostalgic experience of a classic boardwalk shop. Beyond the famous taffy, the store offers an array of other timeless confections, including chewy molasses pops, creamy mint sticks, almond macaroons, and peanut butter chews—many based on original family recipes. These products offer a taste of nostalgia, connecting modern visitors with the rich history of the Jersey Shore.

However, it is important for prospective customers to manage expectations regarding product texture, especially with the flagship item. While the brand is historic, recent customer feedback has occasionally pointed to issues with the Salt Water Taffy's freshness, describing some batches as 'rock hard' or 'stale.' Patrons planning an annual or special purchase may wish to inquire about the freshest batches upon arrival. Despite these occasional critiques, Fralinger’s remains an integral part of the boardwalk’s charm, offering a wide selection of candies and gifts, and accepting modern payment methods for customer convenience. It continues to be a crucial stop for those who value tradition and the history associated with a true Jersey Shore souvenir.

The precise address for the store is 1100 Boardwalk, Boardwalk at, E 11th St, Ocean City, NJ 08226, USA. This corner location provides excellent visibility and ease of access from the beach, the streets leading to the boardwalk, and the surrounding attractions.

As the store is situated directly on the Boardwalk—a wide, flat, and well-maintained pedestrian thoroughfare—accessibility is straightforward for all visitors. The entrance should be level with the wooden planks, making it easily navigable for individuals using wheelchairs, strollers, or mobility aids. While the area immediately surrounding the boardwalk is often busy with street parking or nearby lots, the store itself is designed to accommodate the heavy flow of foot traffic characteristic of a prime Jersey Shore retail spot. The ability to find this historic landmark without complication adds to the pleasure of the visit.

• Specialty Confection Sales: The core service is the retail sale of their historic line of confections, including various assortments and 'pick-your-own' boxes of Salt Water Taffy, as well as fudge, macaroons, and creamy mint sticks.
• Souvenir and Gift Retailing: Operating as a gift shop, the store offers not only packaged candy but also merchandise and souvenirs, with the iconic boxed taffy serving as the quintessential Atlantic City/Jersey Shore memento.
• Assorted and Custom Boxes: Customers can purchase pre-assorted boxes featuring classic flavor mixes (like Banana, Chocolate, Lemon, Molasses, etc.) or choose a 'Pick Your Own' option for both 1 lb. and 2 lb. boxes of taffy.
• Dietary Information Provided: The company notes that its classic Salt Water Taffy recipe is generally considered gluten-free. They also provide comprehensive allergen statements regarding shared production facilities (which may handle peanuts, soybeans, milk, eggs, tree nuts, fish, and/or wheat).
• Modern Payment Options: The store accepts various modern payment methods for customer convenience, including Debit cards and NFC mobile payments, making transactions quick and easy during a busy day at the shore.
• Shipping Available: Although physically located on the Ocean City Boardwalk, the parent company facilitates online ordering and shipping, allowing customers to send the iconic Jersey Shore sweets to friends, family, or back home.

• Historic Salt Water Taffy: The primary feature is the 'Original' Salt Water Taffy, which is made using recipes and techniques dating back to Joseph Fralinger's debut in 1885. The taffy is often referred to as 'long-shaped' and is designed to be smooth and creamy.
• Iconic Souvenir Box: Fralinger's is famous for being the first to package the taffy in a one-pound box—originally an oyster tin—making it the definitive Atlantic City/Jersey Shore souvenir. The boxes sold today are often replicas of the original design.
• Almond Macaroons and Peanut Butter Chews: Beyond taffy, the store is highly regarded for other classic family-recipe sweets, especially the chewy Almond Macaroons and the signature Peanut Butter Chews, which feature an outer jacket of molasses taffy.
• Wide Variety of Classic Confections: The selection includes nostalgic confections like Molasses Chocolate Covered Paddle Pops, old-fashioned stick candy, Creamy Mint Sticks, various homemade fudges, and fresh and candied nuts, catering to a wide range of tastes.
• Rich Historical Heritage: The brand is intrinsically linked to the history of the Jersey Shore, with its founder, Joseph Fralinger, being credited with popularizing Salt Water Taffy across America. Stepping into the store is a nostalgic trip back to the early days of the boardwalk.
• Multiple Flavor Options: The taffy flavor selection is extensive, featuring core favorites like Molasses (the original flavor), Chocolate, Vanilla, Strawberry, Lemon, and modern options, ensuring repeat visits offer new tasting experiences.

Address: 1100 Boardwalk, Boardwalk at, E 11th St, Ocean City, NJ 08226, USA
Phone: (609) 399-2202
Mobile Phone: +1 609-399-2202

You choose Fralinger's because you want a taste of a genuine boardwalk legend. This is the brand that turned Salt Water Taffy into the must-have Jersey Shore souvenir, and purchasing a one-pound box is a direct link to that storied past. It’s the definitive choice for gift-giving, where the historical significance of the iconic, replica souvenir box is as important as the treat inside.

Furthermore, Fralinger's offers a selection of unique, signature items that can't be found just anywhere, such as their famous Almond Macaroons and the classic Peanut Butter Chews. The store serves as a comprehensive gift shop, allowing you to pick up all your nostalgic candy and Ocean City souvenirs in one location. For a true taste of the shore's confectionery heritage and a broad selection of classic boardwalk sweets, Fralinger's remains an essential stop on the Ocean City Boardwalk. To ensure the best experience, consider purchasing a mix of their other highly-rated confections alongside the iconic taffy.

Fralinger's Original Salt Water Taffy

1100 Boardwalk, Boardwalk at, E 11th St, Ocean City, NJ 08226, USA