IT'SUGAR Atlantic City

- 1 Atlantic Ocean Suite 1110, Atlantic City, NJ 08401

Welcome to **IT'SUGAR Atlantic City**, the New Jersey boardwalk's ultimate destination for sugar enthusiasts and pop culture fans alike. Founded in Atlantic City in 2006, this company has quickly grown into one of the largest specialty candy and "retailtainment" experiences in the world. Far more than a typical local candy shop, IT'SUGAR is an immersive, vibrant, and fun-filled emporium that breaks the rules and invites visitors to embrace their inner child.

The store's atmosphere is a celebration of indulgence, where bright colors, loud music, and humorous, oversized novelty items create a sensory overload. The fundamental concept is a lighthearted rebellion that encourages visitors to enjoy the pure joy of sugar without judgment. As a local New Jersey destination, IT'SUGAR stands out for its sheer volume and variety, offering a staggering collection of confections—often boasting over 10,000 different types of candy, including every imaginable sweet, from gummies and chocolates to hard candies, lollipops, and taffy.

The Atlantic City location serves multiple retail purposes. It functions as a classic **Candy store** and **Chocolate shop** but also excels as a **Novelty store** and **Gift shop**, making it an ideal place to find a unique, funny, or themed present. Whether you are craving a nostalgic favorite from your childhood, searching for the latest viral candy trending on social media, or looking for something entirely bizarre—like steak-flavored chips or lollipops with scorpions—IT'SUGAR truly has something for every audience and every level of sweet tooth. It’s a must-visit spot that perfectly complements the energetic and playful spirit of the Atlantic City boardwalk.

### Location and Accessibility

IT'SUGAR Atlantic City is strategically located right on the famous boardwalk, making it highly accessible for both local residents and tourists enjoying the Jersey Shore’s premier resort city. The store’s prime address is:

**1 Atlantic Ocean Suite 1110, Atlantic City, NJ 08401, USA**

This address places the store directly in a major tourist hub, often described as being across from or near major casino resorts, ensuring high visibility and easy access from the beach and boardwalk. Planning a visit is simple, as the store caters to the needs of the busy boardwalk patron. It is designed for a **Quick visit**, allowing customers to pop in, grab a handful of treats, and be back out enjoying the sights and sounds of the shore quickly.

The store’s commitment to accessibility is excellent, featuring a **Wheelchair accessible entrance** and crucially, a **Wheelchair accessible parking lot** nearby. These provisions ensure that the joy and fun of IT'SUGAR are available to everyone. When it comes to payment, the store is fully modern and convenient, accepting a variety of options including **Credit cards**, **Debit cards**, and **NFC mobile payments**, ensuring a smooth and rapid transaction regardless of how you choose to pay.

### Services Offered

IT'SUGAR offers a comprehensive range of retail services focused on customer convenience and an engaging shopping experience.

• **Custom Candy Mixing ("Make Your Own Mix")**: A signature offering is the self-serve bulk candy selection, where customers can blend their favorite sweets from an abundance of options, creating a personalized mix and paying by weight. This is highlighted by customers as an "awesome" way to pick exactly what they want.
• **In-Store Shopping**: The primary service model, offering a fun, sensory-rich environment to browse and purchase the extensive inventory of sweets, gifts, and novelty items.
• **Novelty and Specialty Gift Sales**: Beyond just candy, the store stocks a wide assortment of candy-themed apparel, accessories, gag gifts, unique snacks (like rare-flavored chips), and licensed products, often related to pop culture and social media trends.
• **Dessert Shop Function**: The inventory covers all dessert categories, including traditional **Chocolate shop** items and a vast selection of gummies, sours, and other confectionery staples.
• **Gift Basket/Box Services**: Offering pre-made or custom-made gift arrangements, the store functions as a **Gift basket store**, providing beautifully presented boxes of sweets for special occasions or souvenirs.
• **In-Store Entertainment (Retailtainment)**: The bright, colorful, and high-energy atmosphere, complete with music and unique displays, provides an enjoyable browsing experience, making the store a destination in itself.

### Features / Highlights

IT'SUGAR is celebrated in the New Jersey community for its distinctive features that set it apart from traditional sweet shops.

• **Massive and Diverse Collection**: The sheer number of products, often cited as over 10,000 varieties, ensures customers can find everything from nostalgic candy classics enjoyed since childhood to new, inventive, and international sweets.
• **Curated Trending & Viral Candy**: The store actively stocks sweets that are popular on social media platforms like TikTok, ensuring a fresh and relevant selection for younger audiences and trend-followers.
• **Oversized and Absurd Novelty Items**: IT'SUGAR is known for its humor and attitude, offering ridiculously large candy bars, giant boxes of classic treats, and quirky gag gifts, which make for memorable purchases and fantastic photo opportunities.
• **First-Store Historical Significance**: The brand's origin in Atlantic City in 2006 gives this location a unique place in the company's history as a flagship concept that launched a worldwide "sugartainment" empire.
• **Quick and Efficient Boardwalk Stop**: The convenient location on the Atlantic City Boardwalk, coupled with the fast "in and out" service and multiple payment options, makes it an excellent choice for a spontaneous treat during a busy day.
• **Nostalgia and Discovery Combined**: Customers appreciate the ability to find rare, retro candy that is difficult to source elsewhere, alongside entirely new and unique international finds like specific Asian snacks or unusual chip flavors.
• **Immersive and Colorful Environment**: The deliberate, vibrant, and fun decor creates a welcoming, playful, and Instagram-worthy shopping experience that appeals to all ages.

### Contact Information

For more details or to locate this sweet escape on the boardwalk, please use the following contact information:

Address: 1 Atlantic Ocean Suite 1110, Atlantic City, NJ 08401, USA

Phone: (609) 710-1889

Mobile Phone: +1 609-710-1889

### What is Worth Choosing

IT'SUGAR Atlantic City is worth choosing not simply for the candy, but for the entire "sugartainment" experience it offers. For New Jersey locals and frequent Shore visitors, this store is the definitive spot for variety that simply cannot be matched by conventional sweet shops. While it is true that many of the products—especially the custom bulk candy—may be perceived as "ridiculously overpriced" by some, the value proposition lies in the sheer abundance, the curated selection of impossible-to-find items, and the sheer joy of the visit.

What truly makes IT'SUGAR a must-stop is the unique mix of products. It’s the only place where you can find a classic retro candy, a viral TikTok-famous sour gummy, and a giant novelty chocolate bar all in one quick visit. The "Make Your Own Mix" section, with its seemingly endless bins, provides an unmatched freedom to create a custom candy assortment that is perfectly tailored to your cravings. Customers report spending significant amounts, which is a testament to the captivating environment and the abundance of options available.

Moreover, the store serves as a fantastic, hassle-free gift destination. Instead of settling for a generic item, you can leave with a humorous, themed, or rare item that guarantees a reaction. Its accessibility features, including the wheelchair accessible entrance and nearby parking, ensure a comfortable experience for everyone. If you are on the Atlantic City boardwalk and looking for a truly unique treat, a nostalgic candy fix, or an unforgettable novelty gift, IT'SUGAR provides a high-energy, colorful, and thoroughly indulgent escape from the everyday. It is the ultimate candy wonderland experience on the Jersey Shore.

IT'SUGAR Atlantic City

1 Atlantic Ocean Suite 1110, Atlantic City, NJ 08401, USA