Fralinger's Original Salt Water Taffy

- Park Place & The Boardwalk, 1901 Boardwalk, Atlantic City, NJ 08401

For residents and visitors of New Jersey, particularly those who cherish the history and flavor of the Jersey Shore, **Fralinger's Original Salt Water Taffy** is more than just a candy store—it is a true Atlantic City landmark. Established by Joseph Fralinger in 1885, this establishment is credited with popularizing the now-iconic tradition of boxing up assorted salt water taffy as the ultimate boardwalk souvenir. More than 135 years later, a visit to Fralinger's is a step back in time, offering a delicious taste of nostalgia and summer memories in every wrapper.

Fralinger’s quickly became known as the “King of Salt Water Taffy” due to the superior quality of its creamy, long-shaped taffy and its extensive flavor selection, which once featured the largest variety in Atlantic City. What started with molasses flavor quickly expanded to a large assortment, delighting generations of locals and tourists alike. Today, the store continues to honor this legacy, providing a charming, old-fashioned **Candy store** experience right on the famed Atlantic City Boardwalk. It is the definitive place to find authentic, high-quality, traditional Jersey Shore sweets.

The inventory has expanded beyond its celebrated taffy to include a broader range of traditional confections. You can browse an impressive selection of chocolates, macaroons, and fudge, making it a comprehensive sweet stop. The dual function of the establishment as a **Gift shop** is also paramount; the classic, beautifully designed one-pound box of taffy remains the essential Atlantic City souvenir—a perfect piece of the Shore to bring home for friends, family, or yourself. Stepping inside, with the scent of sugar and the classic storefront ambiance, instantly makes you feel connected to the vibrant history of this New Jersey seaside resort.

### Location and Accessibility

Fralinger's Original Salt Water Taffy holds a prime, easily identifiable location right on the world-famous Atlantic City Boardwalk. Its exact address is strategically placed near a major intersection, ensuring easy foot traffic access.

**Address: Park Place & The Boardwalk, 1901 Boardwalk, Atlantic City, NJ 08401, USA**

Situated at the corner of Park Place and the Boardwalk, this location is highly visible and conveniently positioned for those exploring the casinos, hotels, and attractions of the central boardwalk area. The store is perfectly suited for a **Quick visit**, allowing customers to easily drop in for a few minutes to grab a handful of fresh taffy or a souvenir box without disrupting their day at the shore.

Accessibility for all customers is a priority, as is customary for modern boardwalk establishments. The location features a **Wheelchair accessible entrance**, ensuring that guests with mobility needs can comfortably enter and enjoy the selection of sweets. For those driving into Atlantic City, the store also benefits from a **Wheelchair accessible parking lot** located nearby, making the trip hassle-free. Transactions are kept simple and convenient, with the store accepting both **Credit cards** and **Debit cards** for payment.

### Services Offered

Fralinger's provides traditional, customer-focused services that revolve around high-quality confectionary and convenient shopping.

• **Taffy by the Piece or Pound**: Customers have the flexibility to select specific flavors of the signature long-shaped taffy, allowing for the creation of customized assortments.
• **Boxed Souvenirs and Gifts**: Offering the iconic one-pound and other sized gift boxes, which were originally sold in oyster boxes—the first souvenir of Atlantic City—making Fralinger's a premier **Gift shop** for Jersey Shore memorabilia.
• **Specialty Confections Sales**: Beyond taffy, the store offers a curated selection of other famous treats, including their popular Peanut Butter Chews, Creamy Mint Sticks, and freshly made Almond Macaroons, all often based on original Fralinger family recipes.
• **Fudge and Chocolate Selection**: The store provides an assortment of other classic sweets, including various flavors of rich fudge and chocolates, catering to all types of sweet cravings.
• **Sampling**: Though not explicitly listed, many traditional candy stores of this nature allow customers to request samples of their various offerings, particularly fudge, to ensure satisfaction before purchasing.
• **Retail Sales**: The core service of selling the full range of fresh, wrapped, and boxed candies for immediate consumption or travel.

### Features / Highlights

The appeal of Fralinger's lies in its deep-rooted history, commitment to quality, and traditional boardwalk charm.

• **Atlantic City Historical Icon**: As the originator and most successful merchandiser of the boxed salt water taffy souvenir since 1885, Fralinger’s represents an authentic, living piece of Atlantic City history.
• **Signature Long-Shaped Taffy**: Fralinger's is known for its distinct, high-quality, smooth, and creamy taffy texture, which is often described as superior to competitors and features a signature "long-shaped" piece.
• **The Peanut Butter Chew**: A highly celebrated, famous treat from Fralinger's, featuring molasses taffy with two centers—one smooth, one chunky—of a special peanut butter blend, a unique confection many customers specifically seek out.
• **Nostalgic Flavor Variety**: The store offers a wide selection of classic and popular taffy flavors that instantly evoke the feeling of "summer on the shore," including customer favorites like cinnamon, peanut butter, banana, and the original molasses.
• **Retro Shop Ambiance**: The locations often maintain a charming, old-fashioned aesthetic, sometimes featuring vintage wood cabinetry and tin ceilings that transport customers back to the resort's golden age.
• **Diverse Sweet Options**: In addition to the taffy, the availability of homemade fudge, specialty macaroons, and other treats ensures that all preferences for classic confections are satisfied.

### Contact Information

To plan your visit or inquire about their classic boardwalk confections, please use the following contact details for the Atlantic City location:

Address: Park Place & The Boardwalk, 1901 Boardwalk, Atlantic City, NJ 08401, USA

Phone: (609) 344-0442

Mobile Phone: +1 609-344-0442

### What is Worth Choosing

Fralinger's Original Salt Water Taffy is worth choosing for anyone in New Jersey seeking an authentic, high-quality piece of Atlantic City tradition. While it’s true that some specialty items, such as the fudge, may not meet every customer’s expectations compared to other regional styles, the core products—the taffy and the signature chews—are unparalleled and represent the highest standard of boardwalk confectionery.

The primary reason to choose Fralinger's is to experience the original, creamy, long-shaped salt water taffy that set the standard for the entire Jersey Shore. It is the perfect embodiment of "summer on the shore," offering a distinct, mouth-watering flavor and texture that is consistently praised for being "outstanding." Visitors new to the shore, as well as those carrying fond childhood memories, are drawn in by the tradition and the high-quality product. The molasses, cinnamon, peanut butter, and banana flavors are frequently cited as unforgettable and addictive favorites.

Furthermore, the experience is about more than just a sweet treat; it is about acquiring a classic souvenir that holds historical significance. Purchasing one of their boxed assortments is participating in a cherished New Jersey custom dating back to the late 19th century. Fralinger's stands as a testament to Atlantic City's enduring charm and is the definitive local choice for authentic, nostalgia-inducing boardwalk sweets.

Fralinger's Original Salt Water Taffy

Park Place & The Boardwalk, 1901 Boardwalk, Atlantic City, NJ 08401, USA