IT'SUGAR Times Square

- 234 W 42nd St, New York, NY 10036

For anyone with a sweet tooth in New York City, a visit to IT'SUGAR in Times Square is an experience that borders on the surreal. It's a place where the phrase "kid in a candy store" takes on a whole new meaning, as both children and adults are mesmerized by the sheer scale and variety of confections on offer. Marketed as the world's largest candy store, IT'SUGAR lives up to its name, presenting a "sweet paradise" that feels like a dream come true. Situated in the heart of the city that never sleeps, this store is a vibrant, colorful, and sugar-fueled adventure that promises to delight every visitor. From towering displays of gummies to rare candies you've only seen on social media, IT'SUGAR has it all. This article will be your comprehensive guide to this iconic New York City destination, helping you navigate its endless aisles and discover what makes it a truly unique and unforgettable spot.

The IT'SUGAR experience is about more than just buying candy; it's about being immersed in a world of sugary excitement. The store's interior is a spectacle in itself, designed to thrill and inspire awe. With different sections dedicated to various types of sweets and unique treats, the layout encourages exploration and discovery. The "super nice worker" mentioned in a customer review highlights the friendly and helpful staff who are there to guide you through the sweet maze. Beyond the massive selection, the store offers a range of themed experiences, such as a "candy timeline" and a "treasure chest of candy," that add a layer of fun and novelty to the shopping trip. It's a place that caters to every kind of candy lover, from those seeking a nostalgic treat to those on the hunt for the latest viral sensation.

IT'SUGAR Times Square is located at 234 W 42nd St, New York, NY 10036, USA. Its position on 42nd Street places it right in the center of the action in one of the most famous neighborhoods in the world. This makes it an incredibly convenient stop for tourists and locals alike, whether they are seeing a Broadway show, visiting a museum, or simply exploring the bustling area.

Accessibility is a key feature of the store. It has a wheelchair accessible entrance, ensuring that all customers can easily enter and enjoy the candy wonderland inside. While parking in Times Square can be a challenge, there is paid street parking available, though most visitors to this area will find it easier to use public transportation, which is abundant and easily accessible from every corner of the city. The central location and commitment to accessibility make IT'SUGAR a destination that is open and welcoming to everyone, regardless of their mode of transportation or mobility needs.

IT'SUGAR Times Square focuses on providing a classic, immersive retail experience.

• In-store shopping: The primary service is the in-store shopping experience. With two floors of candy, customers are encouraged to browse the vast selection and fill their bags with their favorite treats.

• Onsite services: The store provides a full service on-site experience, including assistance from staff, and a range of candies and gifts for sale right there.

• Quick visit: The store is set up for a quick visit, making it easy to pop in and out, whether you're in a hurry or just need a swift sugar fix.

The emphasis is on the in-person discovery of candy, allowing visitors to see, smell, and taste (as in the case of free samples) the variety of offerings.

What makes IT'SUGAR Times Square a landmark candy store in New York City? It's the unique combination of its immense size and its curated selection.

• "The World's Biggest Candy Store": This title is a major draw. The sheer scale and variety of candy are truly overwhelming in the best possible way, with towering displays and a massive inventory that caters to every type of sweet tooth.

• Endless Candy Selection: The store is "overflowing with every type of candy imaginable," from classic gummies and sours to unique finds like flavored crickets and gem candy, as noted by a customer.

• Unique and Nostalgic Finds: IT'SUGAR is a great place to find candies that are both nostalgic and those you've only seen on social media. This mix of old and new makes the visit exciting and full of discovery.

• Immersive Themed Displays: The store features fun elements like a candy timeline and a treasure chest of candy, which add to the interactive and exciting atmosphere.

• Family-Friendly Fun: Customers describe the store as a "must-visit destination" for a "fun and sugary adventure with your kids," highlighting its appeal to families.

• Flexible Payment Options: For convenience, the shop accepts a variety of payments, including credit cards, debit cards, and NFC mobile payments.

These features make IT'SUGAR a memorable experience that goes beyond a simple shopping trip.

To plan your visit or for more information, you can contact IT'SUGAR Times Square directly.

Address: 234 W 42nd St, New York, NY 10036, USA

Phone: (212) 417-0165

When it comes to candy stores in New York City, IT'SUGAR Times Square is truly in a league of its own, and it is absolutely worth choosing for a one-of-a-kind experience. The most compelling reason to visit is its sheer scale and the overwhelming variety of candy. It’s not just a place to buy candy; it’s an event. The feeling of being in a "sweet paradise" is a genuine customer sentiment that speaks volumes about the store's ability to delight and impress. For those who love candy, the vast selection of gummies, sours, chocolates, and unique novelty items makes it impossible to leave without a bag full of goodies.

Furthermore, the store's design and immersive elements, like the candy timeline, make the experience engaging and fun for all ages. It's an adventure for the senses, and a perfect way to spend some time in Times Square. The ability to find candies from viral videos and nostalgic favorites adds to the excitement, catering to a diverse audience. The staff is also noted to be "super nice," which enhances the overall positive experience. While it's great for a "quick visit," you'll likely want to spend more time exploring the two distinct floors. The convenient location and accessibility, including wheelchair access, ensure that it's an option for everyone. Ultimately, IT'SUGAR Times Square is a joyful, sensory overload of a destination that lives up to its claim as a candy paradise and promises "sugar-fueled excitement and happy memories" for the whole family.

IT'SUGAR Times Square

234 W 42nd St, New York, NY 10036, USA