IT'SUGAR Coney Island

- 1232 Surf Ave, Brooklyn, NY 11224

For anyone with a sweet tooth in New York, IT'SUGAR Coney Island is more than just a place to buy candy; it's an experience. Located in the vibrant heart of Brooklyn's most famous amusement and beach district, this candy store is a destination in itself. With a bright, neon-lit storefront and an atmosphere that's all about fun and nostalgia, IT'SUGAR stands out as a must-visit spot. It's the kind of place that appeals to both kids and adults, offering a playful escape from the ordinary with its incredible array of sugary delights and novelty items. Whether you're a local New Yorker or just visiting the boardwalk, a trip to IT'SUGAR promises a sugar rush and a side of pure joy.

The store is designed to be a sensory adventure. The moment you step inside, you're greeted with a world of color and whimsy. From bulk bins overflowing with every type of gummy candy imaginable to oversized lollipops and retro candies that transport you back in time, the selection is vast and varied. It’s a place where you can find everything from classic favorites to quirky, humorous sweets and candy-themed gifts. As one customer noted, it's a "candy lover's paradise with a vibrant, playful vibe," making it the perfect pitstop on a family outing or a day trip to the beach.

Beyond the sheer volume of sweets, IT'SUGAR creates an engaging environment. They are on a mission to break the rules and sell an attitude of lighthearted rebellion. The store's "absurd sugar innovations" and immersive offerings, like a TikTok area and dedicated sections for international and retro candy, make it a true entertainment destination. It’s no wonder that many visitors recommend stopping by even if you're not planning to purchase anything, just to "glance around the store" and take in the aesthetically pleasing displays. This blend of a massive candy selection with a fun, interactive atmosphere is what makes IT'SUGAR Coney Island a unique and memorable spot in New York.

IT'SUGAR Coney Island is situated in a prime spot that's easy to find and access, especially for those enjoying the iconic attractions of the area. You can find this sugar emporium at 1232 Surf Avenue, Brooklyn, NY 11224, USA. This location places it just a block from the famous boardwalk and in the heart of the amusement district, making it a convenient and tempting stop on your way to or from the beach and rides. The store is designed for a quick and fun visit, perfect for grabbing a treat to enjoy while you explore the rest of Coney Island.

For those with mobility considerations, the store is highly accessible, featuring a wheelchair-accessible entrance, which ensures that everyone can come in and enjoy the sweet-filled experience. Navigating the store is a breeze, with clear pathways and well-organized displays, allowing for a smooth and enjoyable shopping trip.

When it comes to getting there, whether you're taking public transit or driving, the location is a major plus. Coney Island is well-connected by subway, and for drivers, IT'SUGAR offers on-site parking, which is a great convenience in a busy area like this. Payment is also easy and flexible, with options to use credit cards, debit cards, and NFC mobile payments. The combination of a central location, excellent accessibility features, and convenient payment methods makes a visit to IT'SUGAR a stress-free and pleasant experience.

IT'SUGAR Coney Island provides a variety of services to enhance the customer experience, focusing on convenience and a wide range of offerings.

• In-store pickup: Customers can place orders and pick them up directly from the store, making it a quick and efficient way to get your favorite treats.

• In-store shopping: The primary service, in-store shopping, is an immersive experience. You can browse the extensive selection of candies, chocolates, and novelty items at your leisure, taking in the vibrant atmosphere and colorful displays.

• Onsite services: The store offers a variety of onsite services, including a "chews your mix" experience where you can create your own custom bag of candy from their massive bulk bins. They also feature a range of unique offerings like cotton candy and other novelty treats made fresh on-site.

• Payment options: The store accepts a variety of modern payment methods for customer convenience, including credit cards, debit cards, and NFC mobile payments, allowing for a seamless checkout process.

IT'SUGAR Coney Island is more than a standard candy shop, distinguished by several key features and highlights that make it a truly special place.

• Vibrant and Playful Vibe: The store is known for its energetic and whimsical atmosphere. From the neon-lit storefront to the loud music and bright, colorful displays, the environment is designed to be an adventure for the senses. It's a place where you're encouraged to embrace your inner child and have fun.

• Vast Candy Selection: The core of IT'SUGAR's appeal is its huge assortment of confections. Shoppers can find everything from bulk gummies and classic chocolates to oversized lollipops, retro candies from various decades, and international sweets. As one review mentions, it's a place to find "cute candies galore."

• Novelty and Gift Items: In addition to candy, the store doubles as a gift shop and novelty store. They offer a wide range of candy-themed merchandise, humorous treats, and gifts from popular brands like Sour Patch Kids, OREO, and Pusheen. It's the perfect place to find a unique present for the sweet lover in your life.

• Low-Sugar Options: The store also caters to a wider audience by offering candies with low sugar, a feature that one customer praised, saying, "I like that there's also candy with low sugar as well, ya know?" This demonstrates a commitment to providing options for various dietary preferences.

• Nostalgic and Experiential Shopping: The store taps into a sense of nostalgia with its retro candy sections and whimsical displays. It's not just about purchasing; it's about the "chews your mix" experience, the photo-worthy installations, and the feeling of being in a sugar-filled wonderland that leaves a lasting impression.

Address: 1232 Surf Ave, Brooklyn, NY 11224, USA

Phone: (646) 582-8941

When you're at IT'SUGAR, you're spoiled for choice, but there are certain things that make the experience particularly special and worth your while. What makes IT'SUGAR a compelling choice is its dual identity as both a high-quality candy provider and a fun, immersive destination.

The vast selection is, without a doubt, the main draw. This isn't just a handful of options; it's a massive, curated collection of sweets from around the globe and across different eras. For those seeking variety, the bulk candy section is a must. You can fill a bag with a personalized mix of your favorite gummies, sours, and chocolates, creating a custom treat that's all your own. This "chews your mix" experience is often cited as a highlight by visitors.

Beyond the sheer volume of sweets, the store is an excellent choice for anyone looking for a unique gift. The novelty items and pop-culture themed candies provide a creative and memorable alternative to a traditional box of chocolates. You can find everything from oversized novelty treats to candy-themed merchandise that make for perfect souvenirs or presents. As a "gift basket store" and "novelty store," IT'SUGAR excels at providing items that are both delicious and fun.

The store's location at Coney Island is another key reason to choose it. It perfectly complements the vibrant, carnival-like atmosphere of the boardwalk and amusement park. A visit to IT'SUGAR feels like a natural extension of the fun and excitement of the area. It’s a place to refuel your energy with a sugar rush before hitting the rides or to cap off a perfect day at the beach with a sweet treat. The friendly, professional, and slightly promotional but factual tone of the store itself makes every interaction a positive one. Whether you are looking for a quick, low-sugar treat or a full-blown sugar adventure, IT'SUGAR offers an experience that is well worth choosing.

IT'SUGAR Coney Island

1232 Surf Ave, Brooklyn, NY 11224, USA