IT'SUGAR Herald Square

- 151 W 34th St., New York, NY 10001

Welcome, fellow New Yorkers, to a sugary wonderland that will transport you back to your sweetest childhood dreams. Located in the bustling heart of Midtown Manhattan, IT'SUGAR at Herald Square is more than just a candy store; it's a "retailtainment" experience, a destination that promises an exciting and colorful adventure for anyone with a sweet tooth. This is the place where you can break the rules, indulge in your favorite treats, and find something to make you laugh.

IT'SUGAR is known for its lighthearted, rebellious spirit and its focus on creating an immersive and fun environment. The store itself is designed to be a spectacle, with vibrant colors, lively music, and whimsical displays that are a feast for the eyes. It's a place where you can find everything from classic, nostalgic candies that remind you of your youth to modern, trendy sweets inspired by social media. The sheer variety is astonishing, making it impossible to leave empty-handed.

For those who live and work in the city, IT'SUGAR Herald Square is a perfect pitstop for a quick sugar fix, a unique gift, or just a delightful escape from the daily grind. The store is part of a larger chain, but its New York City locations have a special charm that caters to the city's fast-paced yet fun-loving culture. They have mastered the art of "sugartainment," making every visit a memorable experience filled with wonder and joy.

One of the most appealing aspects of IT'SUGAR is its ability to appeal to all ages. Whether you're a parent bringing your child for a treat, a college student looking for a fun snack, or an adult reminiscing about your favorite childhood candies, the store has something for everyone. The curated selection of both domestic and international candies ensures that you can always discover something new and exciting, and the humorous signage and merchandise add to the playful atmosphere.

The store has also leveraged pop culture and social media trends to stay relevant, offering exclusive items and creating a buzz online. This modern approach, combined with the timeless appeal of candy, is what makes IT'SUGAR a leading name in the specialty sweets market. It's a place where you can see a giant gummy bear, a candy-themed t-shirt, and a bag of pickle-flavored taffy all in one place.

In a city that offers endless options, IT'SUGAR stands out by providing a truly unique and enjoyable shopping experience. It's a place where you can embrace the pure joy of indulgence and leave with a smile on your face and a bag full of sweet treasures. It is a sweet paradise for all New Yorkers, a place to celebrate the fun and joy that only a world of candy can provide.

IT'SUGAR Herald Square is located at 151 W 34th St., New York, NY 10001, USA. This prime address places it right in the heart of one of Manhattan's most bustling and iconic districts, directly across from Macy's Herald Square. Its central location makes it incredibly easy to reach via public transportation, with numerous subway lines and bus routes serving the area. Whether you're coming from another borough or just a few blocks away, getting to the store is simple and convenient.

The location's proximity to Herald Square and the Empire State Building makes it a natural stop for both locals running errands and tourists exploring the city. The store's easy-to-find spot on a major thoroughfare ensures that it's always buzzing with activity. While specific accessibility details for this location are not widely published, its presence in a major New York City retail hub generally means it caters to a diverse range of customers, including those with mobility needs. The store's presence on a well-trafficked street with wide sidewalks also makes it relatively easy to navigate for all visitors.

• In-Store Shopping: The main service is a vibrant in-store experience where customers can explore a massive selection of candies, chocolates, and novelty items. The store's "retailtainment" model encourages browsing and discovery.

• Candy by the Pound: A major service offered is the ability to create your own mix of candy from hundreds of bulk bins. This allows for a completely personalized selection of your favorite sweets, from gummies to chocolates and more.

• Unique Novelty Items: In addition to candy, the store sells a wide range of candy-themed merchandise and gifts, including clothing, accessories, and humorous novelty products, making it a great place to find unique presents.

• Custom Gift Options: Customers can often fill special containers or tins with their chosen candy mix, which is an excellent way to create a personalized gift for a special occasion.

• Retro and International Candy: The store curates specific sections dedicated to candies from different eras and countries, providing an opportunity to find nostalgic favorites or try new international treats.

• Immersive "Sugartainment" Experience: The store is built around the concept of "sugartainment," with a fun, bright, and whimsical atmosphere. This makes shopping not just a transaction but an enjoyable and memorable event.

• Massive Selection: IT'SUGAR is known for its incredible variety, often boasting hundreds of different types of candy. This extensive selection ensures that every visitor, regardless of their preference, can find something they love.

• Unique and Humorous Products: The store's inventory goes beyond standard candy to include funny, oversized, and unique novelty items, adding an element of surprise and humor to the shopping experience.

• Central Location: The prime location in Herald Square is a major highlight, making it a convenient and easily accessible destination for anyone in New York City. Its proximity to major landmarks makes it a great spot for both locals and tourists.

• Pop Culture Integration: The store features candies and merchandise that are on-trend and inspired by social media, such as TikTok. This ensures the inventory is always fresh and exciting, appealing to a younger, more modern audience.

Address: 151 W 34th St., New York, NY 10001, USA

Phone: (347) 977-8537

What makes IT'SUGAR Herald Square an absolutely worthwhile choice for New Yorkers is the unparalleled experience it offers. This isn't a place to simply buy a candy bar; it's a destination for fun, a vibrant and immersive world built entirely out of sugar. The sheer scale and variety of the store are its biggest draw. Whether you're looking to create a custom mix of your favorite gummies, find a nostalgic candy from your childhood, or discover a new international treat, you will not be disappointed.

The store's commitment to "sugartainment" ensures that a visit is always a good time. The bright colors, energetic music, and playful atmosphere make it the perfect place to lift your spirits and satisfy your cravings. It’s also an excellent choice for finding unique gifts. The novelty items and themed merchandise provide a fun alternative to traditional presents, making it easy to find something that will bring a smile to anyone's face. In a city filled with endless retail options, IT'SUGAR stands out as a joyous escape, a place that reminds us that sometimes, life's simplest pleasures are the sweetest. It's an iconic candy destination that truly embodies the energetic and creative spirit of New York City.

IT'SUGAR Herald Square

151 W 34th St., New York, NY 10001, USA