M&M'S New York Introduce
In the dazzling heart of New York City, nestled among the iconic lights and billboards of Times Square, lies a destination that is pure, unadulterated fun. M&M'S New York is more than just a candy store; it's a multi-story, immersive experience that combines a love for chocolate with a playful, whimsical atmosphere. This flagship location is an official tourist attraction and a quintessential stop for anyone exploring Manhattan, from first-time visitors to seasoned New Yorkers. The store is a visual feast, with vibrant colors, larger-than-life characters, and a stunning array of M&M's in every color and flavor imaginable. It's a place that brings a sense of nostalgic joy to adults and pure excitement to children, making it a perfect outing for families and candy enthusiasts alike. The store's energetic and colorful vibe is a reflection of the city itself, and it provides a delightful, chocolate-filled escape from the urban hustle. While it is a fun and worthwhile stop for the sweet treats, it is also a place that has been known to be crowded during peak hours. However, recent reviews suggest that a less crowded experience can make for a more pleasant and relaxed visit, giving you more time to explore the many options and interactive displays at your leisure.
The store is known for its wide selection, but it's the personalized and interactive elements that truly make the experience unique. One of the biggest highlights is the ability to create your own custom M&M's, printing personal messages, images, or even your face directly onto the candies. This innovative feature adds a personal touch to your sweet souvenirs, making them perfect for gifts or special occasions. The store also features a massive two-story "color wall" packed with thousands of different M&M's, where you can mix and match to create a personalized bag of your favorite flavors and colors. In addition to the candy, the store sells a vast array of M&M's-themed merchandise, including apparel, toys, and souvenirs, making it a comprehensive gift shop as well. The vibrant and engaging displays, with playful characters and eye-catching animations, make for fantastic photo opportunities and a truly immersive experience that goes beyond a simple shopping trip. The store's reputation is built on its ability to provide a sensory journey that captures the imagination of visitors of all ages.
M&M'S New York is strategically located at 1600 Broadway, New York, NY 10019, USA. Its prime spot in the heart of Times Square makes it an incredibly accessible destination for anyone in the city. For those using public transportation, the store is just a short walk from several major subway lines and bus stops. The area is always buzzing with activity, and the store's prominent presence adds to the vibrant energy of the neighborhood. For those who choose to drive, the store offers the convenience of on-site parking, though it's important to be mindful that it can be a bit pricey given the central location. The store also features a wheelchair accessible entrance, ensuring that it is a welcoming destination for all visitors. The fact that the store is so central means that it can be easily combined with other quintessential New York experiences, whether it's catching a Broadway show, exploring the lights of Times Square, or visiting other nearby attractions. The ease of access makes it a perfect destination for a quick visit, whether you're a tourist on a tight schedule or a local looking for a fun break in your day.
The services at M&M'S New York are designed to enhance the in-store experience and provide a variety of ways to engage with the brand. While this is primarily an in-person destination, the interactive elements and gift-focused offerings are a key part of the services offered.
- Onsite services: The store provides a complete in-store experience, allowing customers to explore multiple floors of merchandise and candy. This includes the ability to use the personalized printer to create custom M&M's on-demand.
The shop's model is built around its physical presence, providing a direct and hands-on way for visitors to interact with the brand and its products.
M&M'S New York is highlighted by several key features and offerings that make it a unique and popular destination in the city. These elements are what contribute to its status as a tourist attraction and a beloved spot for local candy lovers.
- Colorful and Playful Wonderland: The store is a "visually stunning destination" with a compact, colorful, and playful atmosphere that brings joy and nostalgia to visitors.
- Personalized M&M's: The in-store personalized printer is a major highlight, allowing customers to create unique candies with their own messages or images, which makes for a perfect, one-of-a-kind souvenir or gift.
- Massive Selection: The store's famous "two-story color wall" and extensive merchandise collection offer a huge variety of options, from a wide range of M&M's flavors and colors to apparel and souvenirs.
- Tourist Attraction: As an official tourist attraction, the store is more than just a place to shop; it's an experience in and of itself, designed for entertainment as much as for retail.
- Wheelchair Accessible: The store's wheelchair accessible entrance ensures that it is open to all members of the community and its visitors.
For more information or to inquire about the store, M&M'S New York can be contacted at their location or by phone. The address is 1600 Broadway, New York, NY 10019, USA. The phone number is (212) 295-3850. Given the nature of a major tourist attraction, the most effective way to engage with the store's offerings is to visit in person. However, the available phone number can be useful for any general questions about hours or services. The store's prominent online presence also serves as a key resource for visitors planning their trip, showcasing the vibrant displays and unique products that await them.
What makes M&M'S New York a worthwhile choice for families and candy lovers? Despite a recent review highlighting a negative customer service experience, the overall consensus is that the store itself offers a fun and exciting experience that is a must-see. The review's critique, while valid, points to an opportunity for improvement rather than a flaw in the core concept of the store. The store's design, its massive selection, and its unique features like the personalized candy printer are what draw people in and make the visit memorable. It's a place where kids can be "very excited" and where adults can feel the "nostalgic joy" of childhood. The ability to create your own unique blend of candies, and to choose from a vast array of colors and flavors, is a major draw that sets it apart from a regular candy shop. While a few customers have noted that prices can be high, the experience itself is considered "worthwhile." It's a destination that promises a "whimsical chocolate wonderland" and delivers on that promise through its interactive and visually stunning environment. By choosing M&M'S New York, you are not just buying chocolate; you are creating a memory, and for many families, that is worth the price of admission.
M&M'S New York Details
Service options
- Onsite services
- Delivery
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- On-site parking
M&M'S New York Photos










M&M'S New York Location
M&M'S New York Reviews
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★ 5★ 4★ 3★ 2★ 1M&M’s at 1600 Broadway is a playful, visually stunning destination—perfect for indulging in a whimsical chocolate wonderland. It’s compact, colorful, and brings nostalgic joy. Just be mindful of prices and the current escalator accessibility—it’s still a fun and worthwhile stop, especially for families and candy lovers exploring Times Square.
August 20 · Iqbal NathaniWe recently visited the M&M’s Store in Manhattan, and my son was very excited since it had been about four years since our last visit when he was still a toddler. The store itself is always colorful, fun, and filled with so many options that kids (and adults) love to explore. Compared to our last visit, it was noticeably less crowded, which made walking around a bit easier.Unfortunately, this time was not as memorable in a positive way. While we were on the third floor, my son pulled one of the candy levers a little harder than expected, which caused some candy to spill. Right away, an employee spoke to us in a tone that felt unnecessarily harsh, saying: “Guys, please try not to waste the candy because everything that goes down goes into the garbage.”We completely understood the point and agreed right away no problem at all. However, the way it was said felt inconsiderate, especially since it was directed in front of my child. My son had been so excited about the experience, and instead of remembering the fun of filling his container, he left remembering how someone scolded him for an unintentional mistake. We had already explained to him not to pull too hard, but kids will be kids, and it was clearly not on purpose.I understand that waste is an issue, but considering that many children visit the store, it would be nice if employees approached situations like this with more patience and kindness. What could have been an opportunity to gently guide a child instead turned into a negative memory for him. Because of this, we decided to just pay and leave shortly after.The store is still an exciting place, but I hope the staff can be more considerate toward children in the future so families can fully enjoy the experience.
August 27 · Alex J.Fun, interactive, and perfect for Times Square visitorsM&M’S New York offers a vibrant and colorful experience right near Times Square. The store has cool merchandise, including clothing and collectibles, but the highlight is the custom M&M’s station, where you can create a small batch with your own photo or text for $25 — a fun souvenir for yourself or gifts.The atmosphere is lively, the staff are helpful, and the location is perfect for a quick stop while exploring Midtown.It's fun, interactive, and highly Instagrammable.
August 28 · Amin SameniWe visited the M&M’s store in New York City, and it was such a fun and colorful experience! Whether you’re a fan of M&M’s, looking for a playful souvenir, or just want to feel like a kid again — this place is worth a visit 🍭✨The store has three floors packed with all things M&M’s — from candy walls to themed merchandise. They’ve turned the brand into everything you can think of:🍫 Pajamas🎒 Backpacks🧸 Toys🖊️ Pens, notebooks, mugs — all super cute and well-designed!It’s a really interactive and cheerful space, great for kids, families, or even adults who just love creative branding. I personally walked away with some M&M’s pajamas (so comfy and cute!) and of course — we bought actual M&M’s too 🍬One of my favorite finds? An M&M dressed like the Statue of Liberty, complete with a crown! Such a fun little New York twist — and now it’s my favorite souvenir from the trip 🇺🇸👑Whether you’re shopping or just looking around, it’s a great spot to explore while in Times Square.👉 RECOMMEND 🍫 (Personally mine)
July 12 · Maryna StupakI absolutely loved this place! The variety of interesting flavors of M&M's are incredible.So many things to choose from.The staff was helpful and very efficient ro keep the traffic moving.
August 11 · Nerissa Maria Ward
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