IT'SUGAR Upper West Side

- 1870 Broadway Unit B, New York, NY 10023

Located in the heart of Manhattan's Upper West Side, IT'SUGAR is a vibrant and modern candy store that promises a "larger than life" experience. This is not just a place to satisfy your cravings; it's a sensory adventure that combines the joy of classic candy with the excitement of novelty and humor. For New Yorkers and visitors alike, IT'SUGAR is a must-visit destination for anyone with a serious sweet tooth or a need for a fun, unique gift. The store's trendy and clean design, along with its famous witty signage, creates a welcoming and visually stimulating environment that is a significant part of its appeal.

IT'SUGAR has established itself as a premier destination for candy enthusiasts by offering an impressive assortment that goes far beyond what you'd find in a typical sweet shop. The store's mission is to "break all the rules," providing an experience that is as much about fun and escapism as it is about the candy itself. From a huge selection of gummies and chocolates to novelty items and giant versions of your favorite treats, the variety is "amazing." A truly beautiful place to take your kids, it also offers plenty of treats for adults who want to indulge in a bit of sugary nostalgia. The combination of a vibrant atmosphere and a seemingly endless selection makes it a perfect spot for both locals and tourists to explore.

While a customer review noted a personal preference for more fruit candies made from actual fruit, the overall sentiment is one of awe and delight at the sheer number of options available. The store is designed to be an immersive "retailtainment" experience, where the fun of the discovery is as important as the purchase itself. This commitment to an over-the-top, celebratory vibe is a hallmark of the IT'SUGAR brand and a key reason why it's such a popular destination in a city known for its high-energy attractions. For anyone in New York looking for a delightful sugar fix or a memorable gift, IT'SUGAR offers a unique and playful escape into a world of pure confectionery.

IT'SUGAR Upper West Side is situated at a very convenient address: 1870 Broadway Unit B, New York, NY 10023, USA. This prime location places it in a highly trafficked and easily accessible area of Manhattan, close to major landmarks like Central Park and Lincoln Center. The store is also noted as being "close to Times Square," which makes it a great stop for tourists exploring Midtown and the surrounding neighborhoods. For those traveling by public transportation, its location on Broadway ensures easy access to multiple subway lines and bus routes, making it a hassle-free journey from almost any part of the city.

For customers with specific accessibility needs, the store provides a wheelchair-accessible entrance, which is a key feature that ensures all visitors can comfortably enjoy the candy wonderland. While parking in Manhattan can be challenging, the business notes that paid street parking is available, which provides an option for those who choose to drive. This combination of a central, transit-friendly location and a thoughtful approach to accessibility makes IT'SUGAR Upper West Side a convenient and welcoming destination for everyone. The easy access and the "quick visit" planning option also make it a great spot for a spontaneous treat without a long commitment.

The location on a major thoroughfare like Broadway means the store is highly visible and easy to spot. The "funny signage in the front," as mentioned in a review, is a clever way to attract passersby and a testament to the brand's playful personality. The ideal spot in Manhattan, as noted by a customer, is a significant part of its appeal, drawing in a diverse crowd of locals and visitors who are looking for a unique and fun experience.

IT'SUGAR offers a range of services that are tailored to provide a fun and convenient experience for its customers.

• In-Store Shopping: The primary service is the immersive in-store shopping experience. Customers can explore the vast and colorful selection of candies, chocolates, and novelty items, providing an engaging adventure for all ages.

• Gift Basket and Novelty Shop: Beyond just candy, the store functions as a gift basket and novelty shop. This means you can find a wide variety of fun, quirky, and unique gifts, including candy-themed accessories and giant-sized confections, perfect for any special occasion.

• Payment Options: For convenience, the store accepts a variety of payment methods, including major credit cards, debit cards, and NFC mobile payments, making the checkout process quick and easy.

• Quick Visits: The store's setup is designed to be ideal for a "quick visit," allowing customers to easily grab their favorite treats and go, which is a huge benefit in a busy city like New York.

These services, combined with the overall fun atmosphere, make IT'SUGAR a practical and enjoyable destination. While it may not offer delivery or curbside pickup, its focus on providing a fantastic in-store experience is its primary strength.

IT'SUGAR Upper West Side is celebrated for several key features and highlights that make it a top choice for candy lovers in New York.

• Vast and Diverse Assortment: The store is praised for its "amazing" variety of candy, including classic favorites, hard-to-find treats, and a wide array of chocolates and gummies. This extensive selection ensures that there is something for every taste.

• Trendy and Clean Atmosphere: A customer review highlights the store as "clean and trendy," with a visually appealing layout that makes shopping a pleasure. The vibrant displays and playful ambiance contribute to a memorable and fun experience.

• Convenient Location: Its "ideal spot in Manhattan" and proximity to major tourist attractions and public transit make it an easily accessible and appealing destination for a wide range of customers.

• Friendly Staff: A customer review specifically mentions the "friendly staff," which contributes to the positive atmosphere and enhances the shopping experience for both adults and children.

• Novelty and Fun Gifts: Beyond just candy, the store is known for its novelty items and giant-sized confections. This unique offering makes it a perfect spot for finding a hilarious or memorable gift for any occasion.

These highlights collectively demonstrate that IT'SUGAR is not just about the products it sells but also about the fun and unique experience it provides.

For more information or to get in touch, you can contact IT'SUGAR Upper West Side using the information below:

Address: 1870 Broadway Unit B, New York, NY 10023, USA

Phone: (646) 216-8238

What makes IT'SUGAR Upper West Side a fantastic choice for anyone in New York is its perfect blend of a vast product selection and a fun, immersive atmosphere. The reviews highlight the "amazing" and "beautiful" assortment of candies, which is a powerful testament to the store's dedication to providing variety. It is a true "candy wonderland" that appeals to both kids and adults, offering a nostalgic trip for grown-ups and a delightful discovery for the younger crowd. While a customer noted a personal desire for more fruit-based candies, the overall experience of finding so many "different assortments" is what makes the store special.

Furthermore, the store’s convenient and well-known location in Manhattan makes it an easy and practical stop for a quick treat or a thoughtful gift. The friendly staff and clean environment add to the overall positive experience, making a visit to IT'SUGAR feel welcoming and fun. For a dose of sugary fun, a unique novelty item, or simply to satisfy your sweet tooth, IT'SUGAR Upper West Side is a top-tier choice that promises to deliver a delightful and memorable experience for everyone.

IT'SUGAR Upper West Side

1870 Broadway Unit B, New York, NY 10023, USA