Fannie May Introduce
For generations, Fannie May has been a household name and a beloved tradition for chocolate lovers throughout Illinois. The Rockford location at 2432 Charles Street continues this legacy, offering a welcoming space filled with the rich aroma of premium chocolate and the sight of beautifully crafted confections. This is more than just a chocolate shop; it’s a destination where you can find a wide variety of signature treats, from the classic Pixies to the famous Mint Meltaways. The store is designed to be a delightful experience for everyone, whether you're a long-time fan or a first-time visitor. The quality of the chocolate and the commitment to a great customer experience are at the heart of what makes this store a local gem.
The store's reputation is built on a foundation of quality products and a personal touch. One customer's review highlights the staff's ability to remember them and their grandmother, which "means so much" to them. This level of personalized service is a testament to the friendly and dedicated team. Another great aspect of the store's service, as noted in a review, is the practice of giving samples, which customers always "look forward to." This gesture allows you to taste the quality and variety before you buy, ensuring a satisfying purchase every time. While a single review mentioned a negative experience with one employee, the overall sentiment points to a team of "great bunch of ladies" who are committed to providing top-notch service and a welcoming environment.
The Fannie May location is conveniently situated at 2432 Charles St, Rockford, IL 61108, USA. This central spot in Rockford Plaza makes it an easily accessible destination for residents throughout the Rockford area and beyond. The store understands the importance of convenience and has made its location as accessible as possible. For those traveling by car, there is a wheelchair-accessible parking lot, which simplifies the process of getting to the store. Additionally, the entrance itself is wheelchair accessible, ensuring that all visitors, regardless of their mobility needs, can comfortably enter and enjoy the wide variety of chocolate and candy offerings.
Being located on Charles Street, the store is part of a busy local area, making it a perfect spot for a quick visit whether you're running errands or simply looking for a dessert on the go. The ease of access, combined with the thoughtful accessibility features, highlights Fannie May’s commitment to serving the entire community. For anyone in the Rockford area searching for a local chocolate shop with a vast selection and a welcoming atmosphere, this Fannie May location is a reliable and easy-to-reach choice.
Fannie May offers a variety of services designed to provide a flexible and convenient shopping experience for all customers.
In-store shopping: Customers are invited to explore the wide array of products firsthand, from custom chocolate boxes to wrapped gift sets of their signature flavors. The in-person experience allows for a sensory delight, with the ability to see and smell the fresh confections.
In-store pickup: For those who prefer to browse and order online or by phone, Fannie May offers a convenient in-store pickup service. This is ideal for a quick visit, allowing you to grab your items without having to spend a lot of time in the store.
Delivery: Fannie May provides a delivery service, which is perfect for sending a thoughtful gift to a loved one or enjoying your favorite treats without leaving the comfort of your home. This service adds an extra layer of convenience for customers.
Onsite services: The staff is readily available to assist with creating personalized chocolate boxes from a selection of over 50 different confections. This hands-on service ensures that every customer receives a tailor-made product that perfectly suits their needs.
Takeout: For a quick treat or a small order, the takeout service allows customers to grab their items and go. This is great for a spontaneous craving or a brief stop during a busy day.
These diverse service options cater to a wide range of shopping preferences, from a leisurely stroll through the store to a quick, efficient pickup or delivery.
The Fannie May shop in Rockford is known for several key features and highlights that make it a local favorite.
Legendary Chocolate Quality: Fannie May is renowned for its high-quality, delicious chocolates that have been a tradition in the Midwest for generations. Signature items like Pixies and Mint Meltaways are consistently a top choice for customers.
Personalized Customer Service: The friendly and personable staff are a major highlight, with one customer noting that they "remember me whenever I come in." This personal touch creates a welcoming and loyal customer base.
Free Samples: The store’s practice of offering complimentary samples of their chocolates is a delightful gesture that allows customers to try new flavors and makes every visit feel special.
Extensive Selection: With over 50 different confections to choose from in their chocolate case, customers have a wide variety of options to create their perfect, customizable box of treats.
Accessibility: The wheelchair-accessible entrance and parking lot ensure that the store is open to and accommodating for all members of the community, which is a key feature for local users.
For more information, to place an order, or to learn more about their products, you can contact the Fannie May shop directly.
Address: 2432 Charles St, Rockford, IL 61108, USA
Phone: (815) 394-1871
Mobile Phone: +1 815-394-1871
These contact details make it easy for residents to get in touch with the friendly staff for inquiries about products, services, or to confirm store hours.
What truly makes Fannie May in Rockford a top choice is the unparalleled combination of its storied history, its commitment to quality, and its outstanding customer service. The chocolates themselves are a reason to visit, as they are a staple of the Illinois region for a reason. The flavors are classic and the quality is consistently high, making them a reliable choice for any dessert or gift-giving need. However, the experience of shopping there is what elevates it from a simple purchase to a cherished tradition. The staff's warmth and dedication, as highlighted by a customer who feels remembered and valued, create a welcoming atmosphere that is hard to replicate. The free samples are a small but significant gesture that shows a genuine desire to delight every customer.
While a single negative experience with one manager was noted, the overall positive feedback about the "great bunch of ladies" who work there indicates that this is a rare exception rather than the norm. The store's commitment to accommodating its customers with a variety of services, including delivery and in-store pickup, further adds to its appeal. When you choose Fannie May in Rockford, you are not just buying a piece of chocolate; you are participating in a beloved local tradition and receiving a product crafted with care and served with a smile. This unique blend of legacy, quality, and genuine warmth is what makes Fannie May an enduring favorite for everyone in Illinois.
Fannie May Details
Service options
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Dining options
- Dessert
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Fannie May Photos


Fannie May Location
Fannie May Reviews
eastermoneychristmassaleprice
★ 5★ 4★ 3★ 2★ 1Love this place. The service is always top notch & they remember me whenever I come in to get chocolates for my grandma which means so much to me ❤️ also love that they give samples when you come in to buy something - always look forward to it.
February 08 · Aaliyah CalixThere are a great bunch of ladies that work there. However, I had the unfortunate opportunity to meet (what I assume to be) the Manager. She was very rude to an older employee! Had that been my Mother… that store would have been short an employee. Also, this individual that rang me up did her best to collect my personal information (name - email - phone number) and was extremely pushy when trying to up sell or add on to my purchase.
December 07 · Jason WilliamsonWho doesn't LOVE some Fannie May?? Mint melt aways are my favorite!!
June 06 · Kelly SwansonThe staff came out met me and help me in the place and took there time help me with my order and gave extra candy that's was service!
March 25 · Asia HerronNice little candy shop. they gave my mom samples so she just loves this little place.
October 22 · Kristin Porter
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