Ye Goodie Shoppe Introduce
For generations of New Hampshire residents, Ye Goodie Shoppe in Keene has been more than just a candy store—it has been a cherished institution. With a history stretching back to 1931, this small business has perfected the art of creating delicious, high-quality confections that have earned it a reputation as "A Chocolate Lovers DREAM!" Located in the heart of downtown Keene, it's a place where the scent of fresh, homemade chocolate fills the air and a wide array of sweet treats awaits.
What sets Ye Goodie Shoppe apart is its unwavering commitment to tradition and quality. The store is known for making its own candy right on site, using fresh butter, cream, and the finest chocolate to create treats with exceptional flavor. This dedication to craftsmanship is evident in every bite, from the beloved Cashew Turtles to the indulgent chocolate-covered Oreos. The shop's location on Main Street, where it has returned to its roots after a period at the Colony Mill Market Place, adds to its classic, hometown charm. For anyone in New Hampshire, this is a destination that offers a taste of both history and pure indulgence.
Beyond the exceptional products, the experience of visiting Ye Goodie Shoppe is made even better by the friendly and attentive staff. They make every visit feel special, whether you are picking up a quick treat for yourself or a special gift for someone out of town. This article will provide a detailed look into what makes Ye Goodie Shoppe a must-visit spot for anyone in the New Hampshire region seeking a truly divine candy experience.
Location and Accessibility
Ye Goodie Shoppe is located at 49 Main St, Keene, NH 03431, USA. This is a prime downtown location, making it easily accessible for those in Keene and a convenient stop for visitors exploring the city.
The business offers a wheelchair-accessible parking lot, a significant convenience for customers with mobility challenges. However, one customer review noted that while the parking was convenient, the "lack of a handicap ramp posed a challenge." Despite this, the visit was not impossible, suggesting that while improvements could be made, the store is still largely accessible. The business's commitment to providing accessible parking shows an effort to accommodate all members of the community. The store is also a "quick visit" destination, which means its layout and service are designed for efficiency, perfect for a fast stop.
Services Offered
As a classic confectionery, Ye Goodie Shoppe's services are focused on the in-person retail experience and providing high-quality products.
In-store shopping:
The primary service is the in-store experience, where customers can browse and purchase a vast selection of homemade and traditional candies. The atmosphere is warm and inviting, encouraging visitors to take their time and explore the various treats on display. This is where you can see the beautifully presented chocolates and other confections firsthand.
Custom and Special Gift Orders:
Customers often purchase chocolates from here for special gifts, particularly for people outside the area. The high-quality, beautifully presented confections make for perfect souvenirs or thoughtful presents for any occasion. The business provides options for special orders to accommodate various events and can even cater to special requests, ensuring you can get customized treats for your needs.
Features / Highlights
Ye Goodie Shoppe is celebrated for several key features that make it a local favorite and a sweet haven for all.
Homemade and Divine Chocolates:
The store's most significant highlight is its homemade chocolates, which are described as "divine" and "bursting with chocolatey and sweet flavors." The owners pride themselves on making their candy with the best ingredients, including fresh butter and cream. This commitment to quality is what makes the chocolate so exceptional and a favorite among customers.
Signature and Classic Favorites:
The shop is famous for specific items, such as the "Cashew Turtles" which are praised for having the "perfect balance of salty and sweet." Other popular items include the chocolate-covered marshmallows and Oreos, which are noted for being "pure indulgence." These signature items are a major draw for both first-time visitors and loyal customers.
Diverse Product Range:
Beyond the signature chocolates, Ye Goodie Shoppe offers a wide variety of other treats, including assorted boxed chocolates, fruit jelly squares, hard candies, maple candy, and jelly beans. This broad selection ensures that every customer, regardless of their preference, can find a delightful treat to take home.
Friendly and Attentive Staff:
Customers consistently rave about the friendly and helpful staff. Their attentiveness and willingness to assist make the shopping experience even more enjoyable. This personal touch is a key characteristic of a successful small business and contributes to the shop’s inviting atmosphere.
Legacy and Local Roots:
Since its founding in 1931, Ye Goodie Shoppe has been a part of the Keene community. The fact that the owner, Jason Smart, can often be seen making candy in the kitchen adds to the personal and authentic feel of the business. Its deep roots in the community make it a trusted and beloved destination.
Payment Flexibility:
The shop accepts a variety of modern payment methods, including credit cards, debit cards, and NFC mobile payments, making transactions quick and convenient for all customers.
Contact Information
Address: 49 Main St, Keene, NH 03431, USA
Phone: (603) 352-0326
Mobile Phone: +1 603-352-0326
What is Worth Choosing?
Ye Goodie Shoppe is an easy choice for anyone in New Hampshire seeking an authentic and high-quality candy experience. The primary reason to visit is the superior taste and quality of the homemade chocolates. In a market often saturated with generic, mass-produced sweets, Ye Goodie Shoppe offers a product that is fresh, beautifully presented, and made with traditional craftsmanship. The positive customer reviews, which describe the chocolates as "divine" and "pure indulgence," are a strong testament to their quality.
Beyond the product, the charm and character of this small business are a major draw. The welcoming and friendly staff create an atmosphere that feels both personal and nostalgic, making every visit a pleasant experience. The store’s long history and local roots also make it a place to support a business that has been a part of the community for nearly a century. This sense of tradition and trust is something you won't find at a chain store.
Finally, the convenience of the downtown location, the variety of products—from chocolate to jelly beans and maple candy—and the easy payment options make it a practical and enjoyable stop. Whether you are treating yourself, buying a gift for a special occasion, or simply exploring Keene, Ye Goodie Shoppe offers a sweet escape that is well worth the visit. It is truly a chocolate lover's dream and a staple of the New Hampshire sweet scene.
Ye Goodie Shoppe Details
From the business
- Small business
Service options
- Delivery
Accessibility
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Ye Goodie Shoppe Photos










Ye Goodie Shoppe Location
Ye Goodie Shoppe Reviews
giftsfudgedark chocolateturtlessmelltripchocolate boxjellypeanut buttertruffles
★ 5★ 4★ 3★ 2★ 1A Chocolate Lovers DREAM!If you’re a fan of chocolate, this candy store is a dream come true! Their homemade chocolates are simply divine. My favorites are the Cashew Turtles—they have the perfect balance of salty and sweet—and the chocolate-covered marshmallows and Oreos, which are pure indulgence.Everything is fresh, beautifully presented, and bursting with chocolatey and sweet flavors. The staff is friendly and attentive, making the experience even better. Whether you’re treating yourself or buying gifts, this place is a must-visit for anyone with a sweet tooth!
December 29 · Dain Vossar (Galaxy Wanderer)We usually pick up chocolates here if it’s for a special gift or treat, particularly for people out of the area - gifts for when we go home. Our recent experiences have been positive and fun3/1 was our most recent visit; picked up a yummy assortment of chocolate, jelly beans and maple candy-very nice staff- handicap parking p it front was vey convenient but lack of handicap ramp posed a challenge but didn’t make the visit impossible
March 01 · Emily YardleyIf you're looking for a taste of nostalgia, be sure to stop by the goodies shop in downtown Keene, located in the heart of the city. They have been making their candy on-site for 89 years, and I absolutely love their handmade chocolates. I find their prices competitive compared to other local candy-making facilities. They also offer seasonal treats, and you can even create your own custom box of chocolates.
March 22 · Lisa PrattMy mother's family has been enjoying and loving their candy since 1931. We have it sent half the way across the United States to bring a little happiness to our mother. It's wonderful candy, and better than anything you can get in Fort Worth Texas.
December 21 · Jeffrey FerrellCame in to get my fiance chocolates for our anniversary, which isn’t easy because she likes just about everything. The women at the counter was so helpful picking out a variety of dark chocolates that my fiance loved. Her favorite was this dark chocolate with pecan on top. I will certainly be going back for more chocolate goodies
September 30 · Rebecca Koziara
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