ROYCE' Bryant Park

- 32 W 40th St, New York, NY 10018

Welcome to ROYCE' Bryant Park, a beloved destination for chocolate lovers right in the heart of Midtown Manhattan. For over a decade, this shop has brought the legendary taste of Japanese chocolate to New York City, serving the neighborhood with an exquisite assortment of melt-in-your-mouth morsels. More than just a simple chocolate shop, ROYCE' is a chocolate artisan and a purveyor of unique Japanese sweets, offering a selection that surpasses even what you might find at an airport duty-free shop in Japan. This is a true haven for anyone seeking a sophisticated and unforgettable chocolate experience. The store's dedication to quality is apparent in every piece, from their signature Nama chocolate to their famous chocolate-covered potato chips, all of which are a testament to the brand's unique approach to confections.

The experience at ROYCE' is truly special, starting with the opportunity to taste before you buy. As one customer enthusiastically pointed out, the shop offers "delectable free samples," a gesture that shows their confidence in the product. The taste is consistently described as "unique, creamy & just simply amazing." The friendly and helpful staff, like Camille mentioned in a review, are there to guide you through the selection, highlighting seasonal options and new arrivals. This personal touch, combined with a "clean & bright" shop environment, makes every visit a pleasure. Whether you are looking for a unique and tasty gift or simply want to treat yourself, ROYCE' is the way to go. The shop's commitment to providing a high-quality product is legendary, making it a must-visit for any chocolate enthusiast in the New York area.

ROYCE' Bryant Park is perfectly situated at 32 W 40th St, New York, NY 10018, USA, directly across the street from the iconic Bryant Park. This prime location in Midtown Manhattan makes it incredibly accessible for locals and tourists alike. It is conveniently close to major public transportation hubs, including Grand Central Terminal and multiple subway lines, making a quick visit simple and efficient. The store's proximity to Bryant Park means you can easily stop by for a treat before or after a stroll through the park, a visit to the New York Public Library, or a shopping trip in the surrounding area.

The shop is designed to be accessible to everyone, with a **wheelchair accessible entrance**. This ensures that all customers can comfortably enter and enjoy the delightful offerings. For those on a tight schedule, the "quick visit" option is a major benefit, allowing you to grab your favorite treats without a long wait. Additionally, ROYCE' offers a variety of service options including **delivery, in-store pickup, and takeout**, catering to different shopping preferences and needs. This flexibility, combined with the central and highly accessible location, makes ROYCE' Bryant Park a convenient and reliable destination for a quick indulgence or a planned gift purchase.

Services Offered:

• A wide and unique selection of Japanese chocolates and sweets, including their renowned Nama chocolate and chocolate-covered potato chips.
• Convenient **in-store shopping** for a personalized experience.
• Flexible service options including **takeout**, **in-store pickup**, **onsite services**, and **delivery** for all your chocolate needs.
• A variety of **dessert dining** options for enjoying your treats right away.
• Modern payment methods, including **credit cards**, **debit cards**, and **NFC mobile payments**, for a seamless transaction.

Features and Highlights:

• The store is known for its **"great dessert"**, a hallmark of the ROYCE' brand.
• Offers **free samples**, allowing customers to try the delicious treats before making a purchase.
• The **Nama chocolate** is a particular highlight, praised for being **"SOOO creamy"** and a melt-in-your-mouth experience.
• The staff is consistently described as **"kind & helpful"**, providing excellent customer service.
• **Seasonal options** are available, ensuring new and exciting treats with every visit.
• The shop's commitment to freshness is evident, as one customer mentioned the chocolates are so fresh they will put them in a **cooler bag** for traveling.
• The business offers a **wheelchair accessible entrance**, making it a welcoming place for everyone.

Contact Information:

Address: 32 W 40th St, New York, NY 10018, USA

Phone: (646) 490-7792

What is worth choosing ROYCE' Bryant Park?

Choosing ROYCE' Bryant Park is a decision to indulge in a superior chocolate experience that is truly one-of-a-kind in New York City. The brand's legendary status in Japan is a testament to the quality and unique taste of its products. Unlike many conventional chocolate shops, ROYCE' offers specialized treats like **Nama chocolate**, which is celebrated for its incredible creaminess and delicate texture. Their **chocolate-covered potato chips** are another standout item that provides a unique and addictive combination of sweet and salty. These distinct offerings set ROYCE' apart and make it a destination for those seeking a different kind of sweet indulgence.

Beyond the product, the service and convenience are major reasons to choose this shop. The ability to try free samples before you buy, with no judgment, is a wonderful feature that showcases the company's confidence in its product. The staff's kindness and willingness to provide a personalized tour of the shop, as one reviewer mentioned, create a warm and inviting atmosphere. The thoughtful details, such as providing a cooler bag for Nama chocolate to ensure it stays fresh during travel, demonstrate a genuine commitment to customer satisfaction. Whether you're a local in search of a unique dessert or a tourist looking for a memorable and delicious gift, ROYCE' Bryant Park offers an experience that is both sophisticated and deeply satisfying. It's a choice that your tastebuds will definitely thank you for.

ROYCE' Bryant Park

32 W 40th St, New York, NY 10018, USA