IT'SUGAR American Dream

- 1 American Dream Wy Suite G134, East Rutherford, NJ 07073

For anyone in New Jersey with a sweet tooth or a love for all things whimsical and fun, a visit to IT'SUGAR at the American Dream mall is an absolute must. This isn't your average candy store; it's a "retailtainer," a massive, three-story candy department store that promises an immersive and unforgettable experience. As a local, you know the American Dream complex is a destination in itself, and IT'SUGAR stands out as one of its most vibrant and exciting attractions. From the moment you approach the store, you're greeted with a sense of wonder and excitement. It’s a place that both kids and adults "love love love," as one reviewer put it, because it perfectly captures the fun and fantasy of a true candy paradise. With a selection that is hailed as the "best candy selection ever," IT'SUGAR American Dream has something for everyone, whether you're craving a classic favorite or a brand new sugary sensation. This store isn't just about selling candy; it's about celebrating a lighthearted rebellion and the pure joy that comes from indulging in sweets. It's an escape from the everyday, a place where you're encouraged to break the rules a little and eat dessert before dinner. The atmosphere is electric, filled with music, colorful displays, and towering candy sculptures that make you feel like you've stepped into a real-life Willy Wonka factory. The sheer size and scope of the store set it apart from any other candy shop in the region, making it a landmark destination for candy lovers from all over New Jersey and beyond. It’s a place where nostalgia and modern fun collide, creating a shopping experience that is truly one-of-a-kind. The sheer scale of the selection means you can spend a significant amount of time exploring all the different varieties of candy available, from classic gummies and chocolates to unique and quirky novelty items. This makes it an ideal spot for a fun outing with family and friends, where everyone is sure to find a treat that makes them smile. It’s a hub of sugary delight that has quickly become a cornerstone of the American Dream experience for anyone who loves sweets.

One of the most appealing aspects of IT'SUGAR American Dream is its commitment to providing a wide variety of products. As one customer mentioned, they have a "good variety of products," which is an understatement for a store that boasts over 10,000 types of candy. You can find everything from nostalgic "old skool candy" that brings back childhood memories to the latest trending sweets and unique brand collaborations. The store is meticulously organized to take you on a journey through different candy categories and brands. On the second floor, you'll find dozens of dedicated brand shops for popular names like Sour Patch Kids, Swedish Fish, Nerds, and Starburst. This curated approach makes it easy to find your favorites while also encouraging you to discover new ones. The store is more than a retail space; it's a destination for an unforgettable outing. The sensory experience is heightened by the sights, sounds, and, of course, the smells of a world filled entirely with sugar. The iconic displays, such as the three-story tall Statue of Liberty replica made from 1.5 million Jelly Belly beans, add to the wow factor and provide perfect photo opportunities. This level of creativity and scale is a core part of the IT'SUGAR brand and makes the American Dream location a flagship destination. It is an amazing and fun place for people of all ages to enjoy themselves. Whether you are seeking a simple bag of your favorite gummies or a giant novelty candy bar, the selection here is unparalleled. The store's ability to offer a massive and diverse range of products is a major reason for its popularity, ensuring that every visit is filled with discovery and delight. It's a true candy department store in every sense of the word, offering a comprehensive selection that caters to every possible sugary craving and makes it a must-see for anyone visiting the American Dream mall.

IT'SUGAR American Dream is located at 1 American Dream Wy, Suite G134, East Rutherford, NJ 07073, USA. This prime location within the renowned American Dream complex ensures it is easily accessible for both locals and out-of-town visitors. As part of a major retail and entertainment hub, the store is well-integrated into a system designed for convenience and accessibility. The American Dream mall itself offers extensive parking and is a central point for various public transportation options, making it simple to get there. For those with mobility needs, IT'SUGAR has made a concerted effort to be as welcoming as possible. The store features a wheelchair-accessible entrance, which is a crucial part of its design and commitment to serving all customers. Additionally, there is a wheelchair-accessible parking lot available within the American Dream complex, ensuring a smooth experience from the moment you arrive. The store is also an ideal destination for a "quick visit," as its location within the mall allows you to easily pop in for a treat while you're there for other attractions. The overall design and location of IT'SUGAR make it a stress-free and enjoyable place to visit, whether you are planning a full day of shopping and entertainment or just need a fast sugar fix. Its position on the first floor (Court G, Level 1) of the sprawling American Dream makes it easy to find and navigate to from any part of the mall. The seamless experience provided by the location and its accessibility features ensures that no one is left out of the fun. The store’s presence in such a massive and popular location also means it is a natural meeting point and a perfect spot to grab a snack before heading to one of the mall’s many other attractions, such as the water park or theme park. This blend of easy access and prime location solidifies IT'SUGAR as a central and convenient destination within the New Jersey landscape.

The strategic placement within American Dream is a major part of the store's appeal. It is not just a standalone shop; it is part of a larger ecosystem of entertainment and retail. This means you can combine your candy run with a wide range of other activities, from dining to shopping to experiencing the various theme parks. The convenient access for people using wheelchairs, both at the entrance and in the parking lot, is a commendable feature that makes the store more inclusive. This thoughtful planning helps create a welcoming atmosphere for all guests. The ease of a "quick visit" is also a huge benefit for locals who might be stopping by for a specific item or simply on their way to another part of the mall. The amenities like Wi-Fi further enhance the customer experience, allowing visitors to stay connected while they shop. The combination of a central location, excellent accessibility, and thoughtful amenities makes IT'SUGAR a top-tier destination that is both fun and incredibly convenient for all New Jersey residents and visitors.

Services Offered:

• In-store shopping: A massive three-story layout dedicated to browsing and purchasing a huge variety of candy and gifts.
• Onsite services: Enjoy the full experience of the store's unique attractions and interactive displays.

Features / Highlights:

• Massive selection: The store is renowned for its immense variety of candies, including "old skool candy" and a wide range of popular brands.
• Unique and immersive experience: The shop's three-story layout includes impressive displays like a Statue of Liberty replica made of Jelly Beans and a lollipop garden, creating a fun and whimsical environment.
• Accessibility: The store offers a wheelchair-accessible entrance and wheelchair-accessible parking for the convenience of all visitors.
• Wi-Fi: Complimentary Wi-Fi is available for customers.
• Convenient payments: The business accepts credit cards, debit cards, and NFC mobile payments, making transactions quick and easy.

Contact Information:

Address: 1 American Dream Wy Suite G134, East Rutherford, NJ 07073, USA

Phone: (551) 213-3744

So, why is IT'SUGAR American Dream worth choosing over other options? The answer is simple: it's not just a candy store; it's an unparalleled experience. The sheer scale of the place sets it apart. As the world's first candy department store, it offers a variety that is truly unmatched. One reviewer summed it up perfectly, saying it has the "best candy selection ever." This includes a fantastic variety of "old skool candy" that will transport adults back to their childhoods and introduce younger generations to classics. The store's unique, immersive design with its whimsical displays and giant candy sculptures makes shopping a fun and memorable event. It’s an adventure, not just an errand. The staff are noted for being helpful, and the overall atmosphere is one of pure joy. The location within the American Dream mall provides a huge advantage. It's not just a standalone trip; it can be a delightful part of a larger outing that includes shopping, dining, and other entertainment. The accessibility features, including wheelchair-accessible entrances and parking, demonstrate a commitment to inclusivity, ensuring that everyone can enjoy the fun. While one customer mentioned being charged for a bag, which is a valid point of feedback, the overall consensus is overwhelmingly positive, focusing on the quality, variety, and unique experience the store provides. The fact that the store is well-equipped for a "quick visit" and accepts a variety of payment methods, including credit and debit cards and NFC mobile payments, shows a commitment to customer convenience. This blend of a phenomenal product selection, a creative and engaging atmosphere, and practical customer-focused amenities is what makes IT'SUGAR American Dream the ultimate candy destination in New Jersey. It's a place where you can find exactly what you're looking for and discover so much more, all while having a blast. For anyone seeking a sweet escape and a truly unique retail experience, IT'SUGAR is the undeniable choice.

IT'SUGAR American Dream

1 American Dream Wy Suite G134, East Rutherford, NJ 07073, USA