Chocolate by Sparrow Introduce
For chocolate lovers in New Hampshire, discovering a truly exceptional experience can be a real treat. Chocolate by Sparrow, a small business located in Portsmouth, is the very definition of a hidden gem. Tucked away in a charming location, this establishment is far more than a simple chocolate shop; it is a captivating destination that combines the artistry of chocolate with the informative experience of a museum. Visitors are not just customers; they are guests invited to explore the world of fine chocolate, guided by passionate and welcoming experts. This unique approach to selling confections creates a memorable and educational experience that sets it apart from typical dessert shops. The personal touch and evident passion of the owner, Sally, make every visit feel like a special occasion, turning a quick stop for a treat into an exciting and informative adventure.
What makes Chocolate by Sparrow so special is its blend of retail and education. It operates as both a chocolate shop and a museum, offering a unique opportunity to learn about the history and production of chocolate while tasting some of the finest products available. The owner is described by patrons as "charming, welcoming, and could not be more excited to share her passion for chocolate with others." This enthusiasm is contagious and makes the free tour and tasting a highlight of the experience. Guests are able to sample a wide variety of products, including chocolates made from rare cocoa beans and imported from around the world. Despite the high quality and artisanal nature of the products, they are noted to be "very reasonably priced." This commitment to providing a top-tier experience and a fantastic product at an accessible price point is a hallmark of this small business. For anyone in the New Hampshire area, finding such a unique and welcoming spot for a great dessert is a rare and delightful discovery. It is a place where you can feel the genuine love for the craft in every detail and in every bite.
Chocolate by Sparrow is located at 591 Middle Street in Portsmouth, NH 03801, USA. It is described by customers as a "real hole in the wall location," which contributes to its charm as a hidden gem waiting to be discovered. The store is nestled in an 1830s house, giving it a cozy and historic feel that adds to the overall experience. While it may not be on a main thoroughfare, its location on Middle Street makes it a prime spot for locals to find their way to a unique chocolate experience. The business has a wheelchair-accessible restroom, which shows its commitment to providing a comfortable environment for a wide range of customers. While information on parking is not explicitly provided, being located on a street with other businesses in a city like Portsmouth, it can be assumed that street parking or nearby public parking options are available for those driving to the location. The convenient proximity to other city attractions makes it a perfect stop during a day out in Portsmouth.
Chocolate by Sparrow offers a range of services designed to make the chocolate-buying and museum-visiting experience seamless and enjoyable. The focus is on providing high-quality products and a personalized experience for every customer.
Services Offered:
In-store Shopping: Customers can browse and purchase a wide variety of fine chocolates, many of which are used by world-class pastry chefs, from brands like Valrhona, Republica del Cacao, and Callebaut.
Onsite Services: The store functions as a chocolate museum and tasting room, where visitors can learn about the history of chocolate and participate in free guided tours and tastings of various products. This is a unique and highly praised service.
Curbside and In-store Pickup: For added convenience, the business offers curbside and in-store pickup options for orders placed ahead of time, allowing for a quick and contactless transaction.
Flexible Payments: To ensure a smooth transaction, the business accepts a wide range of payment methods, including checks, credit cards, debit cards, and modern NFC mobile payments.
Features / Highlights:
Hidden Gem Atmosphere: The location is a "real hole in the wall" and a "hidden gem," providing a sense of discovery and intimacy that is often lost in larger retail environments.
Free Tour and Tasting: This is a major highlight that sets Chocolate by Sparrow apart. The opportunity to receive a complimentary tour and taste a variety of high-quality chocolates is an incredible value and a testament to the owner's passion.
Great Dessert and Product Quality: The store specializes in fine, artisanal chocolates that are known for their great taste. Customers rave about the delicious samples and products, highlighting the exceptional quality of everything offered.
Welcoming and Informative Owner: Sally, the owner, is consistently praised for being "welcoming," "charming," and "informative." Her passion for chocolate and willingness to share her knowledge is a key part of the experience.
Inclusive Environment: The store is an LGBTQ+ friendly and transgender safe space, and it features a gender-neutral restroom. These amenities and policies create a welcoming and comfortable environment for all customers.
Museum and Educational Experience: The combination of a retail store and a museum is a unique feature. It provides a more enriching experience than a simple shopping trip, allowing visitors to learn about the history and art of chocolate making.
Contact Information:
Address: 591 Middle Street, Portsmouth, NH 03801, USA
Phone: (617) 549-3011
What is worth choosing this place?
For residents and visitors in New Hampshire, choosing Chocolate by Sparrow is an excellent decision for several reasons. First and foremost, it offers an unparalleled, high-quality product. The chocolates are not just delicious; they are a culinary experience, made from premium ingredients and crafted with care. Second, the business's identity as a hidden gem and its welcoming, educational approach make for a truly unique visit. It's a place where you can feel a genuine connection with the owner and her passion for her craft.
The free tour and tasting is a major draw, providing incredible value and a wonderful opportunity to try a variety of different products before you buy. This level of generosity is a testament to the business's commitment to its customers. Furthermore, as a small business that promotes an inclusive and welcoming environment, Chocolate by Sparrow is a place that you can feel good about supporting. The combination of great products, a friendly atmosphere, and a distinctive museum-like experience makes it a must-visit destination in Portsmouth and a true highlight of the New Hampshire dessert scene.
Chocolate by Sparrow Details
From the business
- Small business
Service options
- Curbside pickup
- In-store pickup
- In-store shopping
- Onsite services
- Dine-in
Highlights
- Great dessert
Accessibility
- Wheelchair accessible restroom
- Wheelchair accessible entrance
- Wheelchair accessible seating
Dining options
- Dessert
Amenities
- Gender-neutral restroom
- Restroom
- Wi-Fi
- Wi-Fi
Crowd
- LGBTQ+ friendly
- Transgender safespace
Planning
- Quick visit
Payments
- Checks
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Chocolate by Sparrow Photos










Chocolate by Sparrow Location
Chocolate by Sparrow
591 Middle Street, Portsmouth, NH 03801, USA
Chocolate by Sparrow Reviews
Sally was very welcoming and informative about all things chocolate. A real hole in the wall location with delicious samples and products. I would recommend this business to anyone.
November 01 · Keegan PennyThe very definition of a hidden gem. The owner is charming, welcoming, and could not be more excited to share her passion for chocolate with others. We were given a free tour and tasting of a wide variety of products. We left with several (very reasonably) priced goodies of our own. Definitely a must visit if you're in the area.
April 23 · David HeatonThis place is wonderful.
February 25 · Anita Review- June 14 · Kevin Freeman
- February 11 · Patricia Bracken
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