Carousel Taffy & Treats Introduce
Introduction / Overview
In the charming coastal village of Capitola, California, a sweet destination awaits at Carousel Taffy & Treats. This beloved candy store has quickly become a local favorite and a cherished stop for visitors, offering a delightful array of confections with a special focus on their signature saltwater taffy. As a small business, Carousel Taffy & Treats embodies the warm and welcoming spirit of the Capitola community. The store is celebrated not only for its extensive selection of sweets but also for its friendly and chill atmosphere, as one customer enthusiastically pointed out, "the owner here is super chill and friendly." For many, a visit here is a tradition, a way to bring a piece of the California coast back home. As a customer review notes, people "stop by everytime I visit and take bags back to my friends and family back home." This speaks volumes about the quality and appeal of their products, particularly their saltwater taffy, which has been hailed as the "Best saltwater taffy I have ever had is here in the bay area." The store’s location and offerings make it a "fun place to grab some candy before you explore the wharf, beach, and other nearby attractions." Carousel Taffy & Treats is a quintessential part of the Capitola experience, offering a simple yet satisfying indulgence that captures the essence of a perfect day by the sea.
Location and Accessibility
Carousel Taffy & Treats is conveniently located at 115 San Jose Ave, Capitola, CA 95010, USA. This prime address places it in the vibrant heart of Capitola Village, making it an easy and accessible stop for anyone enjoying the area's many attractions. The store is just a stone's throw away from the beach, the wharf, and other local businesses, making it a perfect addition to a day of exploration. Recognizing the importance of inclusivity, Carousel Taffy & Treats has made conscious efforts to ensure their store is accessible to all. The establishment features a wheelchair-accessible entrance, providing a smooth and unhindered path for those with mobility aids. Furthermore, a wheelchair-accessible parking lot is available nearby, which significantly simplifies the process of visiting the shop for customers arriving by car. This commitment to accessibility ensures that everyone can enjoy the sweet treats without any added hassle. The location on San Jose Avenue is easy to find, whether you're a local making a weekly visit or a tourist passing through. Its accessibility and central position make Carousel Taffy & Treats a stress-free and welcoming destination for anyone in the Capitola region of California, inviting all to experience its charm and delicious offerings.
Services Offered
- In-store shopping: Carousel Taffy & Treats provides a traditional in-store shopping experience where customers can browse their selection of candies and treats in person. This allows for a tactile and engaging experience, with the chance to see all the colorful options up close.
- Candy store: As the name suggests, the core service is providing a wide variety of candies. While their saltwater taffy is a highlight, they also offer a range of other sweets to cater to different tastes.
- Saltwater taffy specialty: A key offering is their vast selection of saltwater taffy flavors. They provide both bulk options where you can pick and choose, and pre-assorted "grab and go" bags for convenience.
- Small business: As a small, locally-owned business, Carousel Taffy & Treats provides a personal touch and a community-oriented feel. This contributes to a more personal and friendly customer experience that larger chains cannot replicate.
Features / Highlights
- Exceptional Saltwater Taffy: The store's primary highlight is its saltwater taffy. As one customer noted, it is considered the "Best saltwater taffy I have ever had," with "tons of flavors" to choose from. This makes it a destination for taffy lovers in the Bay Area and beyond.
- Friendly and Welcoming Owner/Staff: Customers consistently praise the friendly and "super chill" nature of the owner and staff. This personal touch creates a welcoming atmosphere that makes visitors want to return again and again.
- Convenient Location: Situated right in Capitola Village, the store is perfectly placed for a quick stop before or after exploring the nearby beach, wharf, and other attractions.
- Options for a Quick Visit: The store is well-suited for a "quick visit," as evidenced by its focus on "grab and go" options like the pre-assorted taffy bags. This convenience is perfect for those on the move.
- Accessibility: The wheelchair-accessible entrance and parking lot are key features that make the store an inclusive and easy destination for all customers.
- Modern Payment Options: The business accepts a variety of convenient payment methods, including credit cards, debit cards, and NFC mobile payments, ensuring a smooth and efficient transaction for every customer.
Contact Information
To get in touch with Carousel Taffy & Treats, you can use their primary phone number: (831) 465-1145. For mobile phone users, the number is +1 831-465-1145. The physical address is 115 San Jose Ave, Capitola, CA 95010, USA. This information provides a direct and easy way for customers to inquire about specific flavors, store hours, or any other details they might need to plan their visit. The accessible contact points ensure that all potential customers can connect with the business, making their visit as smooth and stress-free as possible.
What is worth choosing
Choosing Carousel Taffy & Treats is an excellent decision for anyone seeking a sweet and memorable experience in California. The most compelling reason to visit is their renowned saltwater taffy. The customer review that calls it the "Best" they've ever had is a powerful testament to the quality and variety of their product. Whether you're a long-time taffy enthusiast or a newcomer, the extensive selection of flavors provides a unique opportunity to explore and find a new favorite. Furthermore, the store's status as a small business with a friendly owner and staff is a significant draw. In a world of large corporations, supporting a local establishment that provides a personal, welcoming experience is incredibly rewarding. The owner's "chill and friendly" demeanor adds to the charm, making every visit a pleasant one. The store's prime location in Capitola Village is another major benefit, making it a convenient and fun stop during a day of sightseeing. The focus on accessibility, with a wheelchair-accessible entrance and parking, ensures that the store is open to everyone, creating an inclusive environment. The "grab and go" options are a perfect example of their customer-focused approach, catering to those who want a quick and easy treat. For these reasons—the exceptional saltwater taffy, the friendly atmosphere, the great location, and the commitment to convenience and accessibility—Carousel Taffy & Treats stands out as a true gem in the Capitola region of California, and a must-visit for anyone looking to add a little sweetness to their day.
Carousel Taffy & Treats Details
From the business
- Small business
Service options
- Delivery
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Carousel Taffy & Treats Photos










Carousel Taffy & Treats Location
Carousel Taffy & Treats
115 San Jose Ave, Capitola, CA 95010, USA
Carousel Taffy & Treats Reviews
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★ 5★ 4★ 3★ 2★ 1Love this store. I stop by everytime I visit and take bags back to my friends and family back home. Best saltwater taffy I have ever had is here in the bay area. Plus the owner here is super chill and friendly.
August 28 · That One ChickFun place to grab some candy before you explore the wharf, beach, and other nearby attractions and businesses! My highlight was the salt water taffy selection as they had tons of flavors as well as pre-assorted bags for a grab and go experience.
August 15 · Robert WilsonCarousel Taffy & Treats is a fun stop for anyone with a sweet tooth. My family and I enjoyed sampling different flavors of taffy, each one soft and chewy with just the right amount of sweetness.The shop has a nostalgic feel, with colorful displays and friendly service. Whether you're grabbing a quick treat or stocking up on souvenirs, this spot is a great addition to a Santa Cruz visit.
April 28 · Jonathan PhanTaffy lovers unite! More flavors than you can possibly eat. Super friendly staff. Fill a bag with whatever looks good.
October 11 · HerzogFriendly staff, this is my daughters favorite Taffy place all through her growing up, it is still her favorite as an adult😌
June 06 · ANDREA COON
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