IT'SUGAR Introduce
Welcome to the sweet world of IT'SUGAR, a destination that is much more than your average candy store. Located right in the heart of San Diego's vibrant Gaslamp Quarter, IT'SUGAR is an immersive and sensory experience that promises to delight visitors of all ages. For those of you in California looking for a unique spot to satisfy your sweet tooth or find that perfect, quirky gift, this is a place you absolutely need to explore. From the moment you step inside, you are greeted with an explosion of color, an incredible variety of sweets, and a buzzing energy that makes every visit feel like a special occasion. It's a place where childhood dreams meet modern pop culture, creating a truly unforgettable atmosphere.
IT'SUGAR has masterfully crafted an environment that feels both whimsical and exciting. It's not just about buying candy; it's about the entire experience. The store's over-the-top displays and creative arrangements of sugary treats create a truly enchanting atmosphere. Whether you’re a local resident or visiting from another part of California, the store offers a fantastic escape into a world of pure imagination. The enthusiastic and welcoming staff are always ready to help you navigate the aisles and discover new favorites. It's no wonder customers consistently describe their visits as walking into a "colorful, sugary dream." The store's commitment to providing a warm welcome and a delightful experience is evident in every detail.
When it comes to variety, IT'SUGAR sets the bar incredibly high. The store is packed to the brim with every sweet treat you can possibly imagine. You’ll find all your favorite brands, as well as unique and hard-to-find candies from around the globe. This vast selection ensures that there is something for everyone, whether you prefer classic chocolates, sour gummies, or something completely out of the ordinary. It’s a true wonderland for anyone who loves sweets. But the magic doesn't stop there. IT’SUGAR also features a dynamic and ever-changing selection of novelty items and pop-culture merchandise, making it a perfect spot to find a truly unique gift for a friend or family member.
Located at 450 Fifth Ave, San Diego, CA 92101, USA, IT'SUGAR is perfectly situated in the lively Gaslamp Quarter, one of San Diego's most popular and accessible neighborhoods. This prime location makes it a convenient stop whether you are out for a day of shopping, enjoying the local dining scene, or simply exploring the downtown area. The store is easily reachable and highly accommodating for all visitors. The accessibility features are a key highlight, as the location includes a wheelchair accessible entrance and wheelchair accessible parking lot, ensuring a comfortable and stress-free experience for everyone. The central position of the store means it is well-connected to public transportation and other major attractions, making it a hassle-free addition to any itinerary. Its presence in such a bustling area contributes to its vibrant and energetic atmosphere, drawing in a diverse crowd of candy enthusiasts and curious shoppers alike.
IT'SUGAR offers a range of services designed to make your visit seamless and enjoyable. The focus is on providing an excellent onsite experience, allowing you to immerse yourself fully in the sweet surroundings.
- Onsite Services: The store provides a full-service retail experience right there on the premises. The staff are available to assist with finding products, answering questions, and providing recommendations, ensuring you have a personalized and pleasant shopping trip.
- Quick Visit: If you're on a tight schedule, IT'SUGAR is perfect for a quick stop. The layout and efficient service allow you to pop in, grab what you need, and be on your way without any fuss, making it a great option for a spontaneous treat.
- Flexible Payments: Paying for your purchases is easy and convenient. IT'SUGAR accepts a variety of payment methods including credit cards, debit cards, and NFC mobile payments, catering to all your needs.
What truly sets IT’SUGAR apart are its unique features and highlights, which go beyond the standard candy store experience. These elements are what make a visit to the store a memorable adventure for both children and adults.
- Bulk Candy Section: One of the biggest draws is the expansive bulk candy section. It's like a massive, glorious candy buffet where you can fill a bag with as much or as little of your favorite sweets as you want, by the pound. This feature alone makes the store a must-visit for any candy lover.
- Unique Novelty Items: Beyond the classic sweets, IT'SUGAR offers a selection of the craziest and most innovative products on the market. From Skittles soda to Twinkie popcorn, the store stocks a range of items that are both delicious and surprising. This makes it a great place to discover new and exciting treats you won't find anywhere else.
- Dedicated Tokidoki Section: For fans of pop culture and collectibles, the dedicated Tokidoki section is a major highlight. This vibrant corner is a haven for lovers of the whimsical brand, featuring everything from shirts and bags to collectible blind bag figures. The store has masterfully captured the essence of Tokidoki, making it a go-to spot for fans in the California region.
- Special Events: IT’SUGAR goes above and beyond to create unforgettable experiences. The store has hosted special events, such as a signing with Tokidoki artist Simone Legno. These kinds of events create a real sense of community and excitement, allowing fans to connect with the creative geniuses behind their favorite brands.
For more information, or to get in touch with the store, you can use the following details:
Address: 450 Fifth Ave, San Diego, CA 92101, USA
Phone: (619) 330-6077
Mobile Phone: +1 619-330-6077
IT'SUGAR is a clear choice for anyone in California seeking a fun and unique shopping experience. It's not just a candy store; it's a sensory journey that combines delicious treats with pop-culture excitement. The combination of a massive variety of candies and chocolates, from well-known brands to more unusual finds, ensures there's always something new to try. The opportunity to scoop your own bulk candy adds a personal and enjoyable touch to your visit, allowing you to create your own perfect mix of sweets. But what truly sets IT'SUGAR apart is its role as a novelty and gift shop. The presence of exclusive merchandise, like the extensive Tokidoki collection, elevates the store from a simple sweet shop to a destination for fans and collectors. The friendly and welcoming staff further enhance the experience, making you feel right at home from the moment you walk in. For these reasons, and many more, IT’SUGAR stands out as a must-visit location for anyone looking for a sweet escape in San Diego.
IT'SUGAR Details
Service options
- Onsite services
- Delivery
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
IT'SUGAR Photos










IT'SUGAR Location
IT'SUGAR
450 Fifth Ave, San Diego, CA 92101, USA
IT'SUGAR Reviews
pricesgiftsnoveltyboxselectionatmospherebrandplushiessodaexcitement
★ 5★ 4★ 3★ 2★ 1Amazing candy store! Soo many great brands and variety of candy and chocolates! The store is full of surprises. You won’t be disappointed. Thanks to the staff for the warm welcome. 🤗 I’ll be back again soon!
July 19 · Adam GoldIT’SUGAR is more than just a candy store; it's an immersive, sensory experience that caters to both the sweet tooth and the pop culture enthusiast. The store's over-the-top displays and vast selection of sugary treats create a truly enchanting atmosphere no matter your age.IT’SUGAR is like walking into a colorful, sugary dream in the middle of the Gaslamp Quarter in Downtown San Diego! It’s buzzing with energy and packed to the brim with every sweet treat you can imagine. They have whole sections where you can scoop up as much candy as you want by the pound. It's like a candy buffet, but way cooler. But it's not just candy! They've got the craziest stuff, too. Like Skittles soda and Twinkie popcorn!One of the store's standout features is its dedicated Tokidoki section. This vibrant corner is a haven for fans of the whimsical brand, boasting a wide array of merchandise from shirts and bags to the collectible Tokidoki blind bag figures. IT’SUGAR has masterfully captured the essence of Tokidoki.To top it off, the store recently hosted a special signing event featuring the artist behind Tokidoki, Simone Legno. This incredible opportunity allowed fans to meet the creative genius and get their hands on a signed poster. The excitement was palpable as eager collectors lined up for a chance to connect with the artist and add a unique touch to their Tokidoki collection.IT’SUGAR truly goes above and beyond to create unforgettable experiences for its customers.
July 27 · Anamarie Thomas (Orange County Insider)Candy shop that has a mix of "old school" candies and off brands that you generally have to find in a specialty spot. They have a large variety and offer many candy items by the pound. They have various flavors of candies sold separately so if you prefer one flavor over the other you can get your favorite choice! Staff is friendly and prices are as expected for a specialty candy shop.
August 01 · Kera AriasThis place has a great selection of candy. We were on the hunt for the world’s largest gummy worm and we found it! So much fun!! We will be returning soon 🍭 🍬
March 27 · YANI CovaSteve was an amazing salesman. He helped us through the entire process and shared some great stories. My girlfriend and I had the best time you could in a candy store because of him. Great store, Great employee!
November 09 · william webb
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