Freese's Candy Shoppe & Heavenly Roasted Nuts | Historic Third Ward, Milwaukee

- 400 N Water St, Milwaukee, WI 53202

In the heart of Milwaukee's vibrant Historic Third Ward, you'll find a destination that embodies nearly a century of sweet tradition: Freese's Candy Shoppe & Heavenly Roasted Nuts. This beloved local business, with roots tracing back to 1928, has long been a source of classic, high-quality confections for generations of Wisconsinites. While their flagship store is in West Allis, their presence inside the bustling Milwaukee Public Market has made them a convenient and cherished stop for both city residents and visitors. This location offers the perfect opportunity to experience a piece of Milwaukee history in a dynamic, modern setting.

Freese's Candy Shoppe is a testament to the enduring appeal of family-owned businesses. Founded by Otto Freese, the company has been operated by the Matel family since 1995, who have carried on the legacy by using many of the original family recipes from the 1920s. This commitment to tradition is what sets them apart. When you visit, you're not just purchasing a treat; you're tasting a piece of the past, crafted with the same care and dedication that has defined the business for decades. It's a quick and enjoyable visit that delivers a rich, flavorful experience.

The shop's presence in the Milwaukee Public Market is a perfect fit. Surrounded by other local vendors offering everything from baked goods to fresh produce, Freese's stands out as the go-to destination for all things sweet. The atmosphere is always lively, making it an ideal spot to satisfy a sudden craving or to pick up a thoughtful gift. Whether you’re a long-time fan of their West Allis location or a new customer discovering them for the first time, the Historic Third Ward shop provides the same great products and friendly service that have earned them a loyal following.

The Freese's Candy Shoppe & Heavenly Roasted Nuts location at 400 N Water St is uniquely situated inside the Milwaukee Public Market, placing it at the center of one of the city's most popular destinations. This prime spot in the Historic Third Ward makes it easily accessible for anyone visiting downtown Milwaukee. Whether you're a local on your lunch break or a tourist exploring the city, the market's central location and well-known status make finding the shop a breeze.

The Milwaukee Public Market itself is designed with accessibility in mind, which benefits Freese's. While specific accessibility details for the individual stall are not always public, the market as a whole is generally very accommodating, with multiple entrances and wide aisles. Its location is a major plus, as it's well-served by public transportation and surrounded by other popular attractions, making it an ideal stop on a day of exploring the city.

Freese's Candy Shoppe offers a range of services and products that make a visit to their Public Market location a convenient and delightful experience.

• In-store shopping: Customers can browse the wide array of handcrafted chocolates, candies, ice cream, and roasted nuts in person.

• Dessert options: Beyond their classic candies, this location also serves Wisconsin-made Chocolate Shoppe Ice Cream by the scoop and Milwaukee's own Sprecher root beer on tap, perfect for a quick and refreshing dessert.

• Quick visit: The shop is ideal for a fast trip. Whether you're picking up a single treat or a pre-packaged box, you can be in and out in minutes.

• Payment options: For a seamless transaction, Freese's accepts both credit and debit cards, offering a convenient way to pay for your sweet purchases.

Freese's Candy Shoppe & Heavenly Roasted Nuts has several key features and highlights that have cemented its reputation as a Milwaukee favorite.

• Nearly 100-Year Legacy: The shop's history is a major feature. Since its founding in 1928, it has been committed to a tradition of quality candy-making. This long-standing legacy is a point of pride for the business and its customers.

• Handcrafted Confections: The core of the business is its handmade chocolates and candies. Items like their famous peanut butter cups, toffee, and fairy food are crafted with care using time-tested, multi-generational family recipes.

• Unique Peanut Butter Cups: One of their most talked-about products is the peanut butter cup. A customer review highlights the difference between Freese's version and a more common brand, praising its "smooth, creamy, and almost liquid/semi-solid filling," which is a distinct and highly enjoyable feature.

• Excellent Customer Service: Despite some mixed reviews on product taste, a consistent highlight is the quality of the sales staff. A reviewer noted that the employees are "very friendly and provided great service," showing the business's commitment to creating a welcoming and positive atmosphere for every visitor.

• Variety of Offerings: In addition to chocolates, the Public Market location offers a diverse selection of products, including their signature Heavenly Roasted Nuts, Chocolate Shoppe Ice Cream, and Sprecher root beer floats, providing options for every kind of sweet craving.

To visit this historic candy shop in the heart of Milwaukee, you can find them at the following address. For any inquiries, you can reach out via phone.

Address: 400 N Water St, Milwaukee, WI 53202, USA

Phone: (414) 902-0836

Choosing Freese's Candy Shoppe & Heavenly Roasted Nuts is an opportunity to support a local business with deep historical ties to the Milwaukee area. While one customer found some of the chocolates "way too sweet" and "artificial," the positive feedback on their specific signature items, like the peanut butter cups, suggests that the quality and taste of their standout products are what truly make them a local favorite. The fact that the same recipes have been used for generations speaks to their authenticity and commitment to a time-honored craft.

What is truly worth choosing is the combination of history, tradition, and service. The friendly and professional staff create a great customer experience, which is just as important as the product itself. The convenience of their location within the Milwaukee Public Market, along with the variety of offerings, from chocolates and candies to ice cream and roasted nuts, makes Freese's a versatile and appealing choice for any local looking for a sweet treat. The shop's legacy and dedication to its craft are what make it a must-visit destination and a point of pride for the community.

Freese's Candy Shoppe & Heavenly Roasted Nuts | Historic Third Ward, Milwaukee

400 N Water St, Milwaukee, WI 53202, USA